SEOUL COMMERCIAL AREA

북촌(안국역) 발달상권

종로구가회동· Area 197,675 m² · Area code 3120007 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠 강습 2025 Q4 · Seoul data

Estimated sales (quarter)₩249.1M▼ -15.3% YoY
Stores3▼ -25.0% YoY
Sales per store₩83M▲ +13.0% YoY

Reading this area Estimated sales fell 15.3% from a year earlier and stores fell 25.0%. Sales per store are up 13.0%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +1064.8%
Stores▼ -25.0%
Sales per store▲ +1453.0%
Market size
Estimated sales (quarter)
₩249.1M
vs 2024Q4
-15.3%
Estimated transactions
1,330
Per-store economics
Estimated sales per store
₩83M
vs a year ago
+13.0%
Per transaction
₩187K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩21.4M – ₩421.2M
20212022202320242025
₩21.4M₩249.1M
Stores3 – 4
20212022202320242025
43
Sales per store₩5.3M – ₩105.3M
20212022202320242025
₩5.3M₩83M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share50% – 67%
20212022202320242025
50%67%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -15.3%, stores YoY -25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
-25.0%
Franchise share
67% (2/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩272.3M₩249.1M
Stores 2024 Q1 → 2025 Q4
43
Sales per store 2024 Q1 → 2025 Q4
₩68.1M₩83M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1130%
  • 11–1419%
  • 14–1711%
  • 17–2140%
  • 21–240%
Age
  • 10s0%
  • 20s15%
  • 30s32%
  • 40s47%
  • 50s6%
  • 60+1%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon18%
  • Tue10%
  • Wed24%
  • Thu36%
  • Fri13%
  • Sat0%
  • Sun0%
Gender
  • Male25%
  • Female75%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩249.1M-15.3%3-25.0%₩83M+13.0%0067%Shrinking
2025Q3₩299.4M-4.1%3-25.0%₩99.8M+27.9%0167%Shrinking
2025Q2₩296.2M+5.4%40.0%₩74.1M+5.4%0050%Growing
2025Q1₩341M+25.3%40.0%₩85.3M+25.3%0050%Growing
2024Q4₩294M+1.3%40.0%₩73.5M+1.3%0050%Mixed
2024Q3₩312.2M-21.2%40.0%₩78M-21.2%0050%Mixed
2024Q2₩281M-33.3%40.0%₩70.2M-33.3%0050%Mixed
2024Q1₩272.3M-20.4%40.0%₩68.1M-20.4%0050%Mixed
2023Q4₩290.2M-7.9%40.0%₩72.6M-7.9%0050%Mixed
2023Q3₩396.2M+11.2%40.0%₩99.1M+11.2%0050%Growing
2023Q2₩421.2M+4.9%40.0%₩105.3M+4.9%0050%Growing
2023Q1₩342.2M+1196.3%40.0%₩85.5M+1196.3%0050%Growing
2022Q4₩315.2M+520.6%4+33.3%₩78.8M+365.5%0050%Growing
2022Q3₩356.4M+1017.6%4+33.3%₩89.1M+738.2%0050%Growing
2022Q2₩401.4M+1474.3%4+33.3%₩100.4M+1080.7%0050%Growing
2022Q1₩26.4M+23.4%40.0%₩6.6M+23.4%1050%Growing
2021Q4₩50.8M3₩16.9M0067%
2021Q3₩31.9M3₩10.6M0067%
2021Q2₩25.5M3₩8.5M0167%
2021Q1₩21.4M4₩5.3M0050%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.