SEOUL COMMERCIAL AREA

북촌(안국역) Developed area

Jongno-gu (종로구) 가회동· Area 197,675 m² · Area code 3120007 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

시계및귀금속 2025 Q4 · Seoul data

Estimated sales (quarter)₩356.2M▲ +93.7% YoY
Stores10±0.0% YoY
Sales per store₩35.6M▲ +93.7% YoY

Reading this area Estimated sales rose 93.7% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 93.7%. (vs a year earlier: Sales↑ · Stores→ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -72.6%
Stores▲ +25.0%
Sales per store▼ -78.0%
Market size
Estimated sales (quarter)
₩356.2M
vs 2024Q4
+93.7%
Estimated transactions
198
Per-store economics
Estimated sales per store
₩35.6M
vs a year ago
+93.7%
Per transaction
₩1.8M
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩6.9M – ₩2,465.3M
20212022202320242025
₩1,297.6M₩356.2M
Stores8 – 11
20212022202320242025
810
Sales per store₩628K – ₩273.9M
20212022202320242025
₩162.2M₩35.6M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +93.7%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
0.0%
Franchise share
0% (0/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩899.9M₩356.2M
Stores 2024 Q1 → 2025 Q4
1010
Sales per store 2024 Q1 → 2025 Q4
₩90M₩35.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–1723%
  • 17–2177%
  • 21–240%
Age
  • 10s0%
  • 20s21%
  • 30s2%
  • 40s0%
  • 50s77%
  • 60+0%
Weekday / weekend
  • Weekday0%
  • Weekend100%
Day of week
  • Mon0%
  • Tue0%
  • Wed0%
  • Thu0%
  • Fri0%
  • Sat100%
  • Sun0%
Gender
  • Male0%
  • Female100%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩356.2M+93.7%100.0%₩35.6M+93.7%000%Sales↑ · Stores→ · Per store↑
2025Q3₩132.8M+1822.1%10-9.1%₩13.3M+2014.3%000%Sales↑ · Stores↓ · Per store↑
2025Q2₩390.8M-44.4%10-9.1%₩39.1M-38.8%000%Sales↓ · Stores↓ · Per store↓
2025Q1₩378M-58.0%100.0%₩37.8M-58.0%000%Sales↓ · Stores→ · Per store↓
2024Q4₩183.9M-78.5%100.0%₩18.4M-78.5%010%Sales↓ · Stores→ · Per store↓
2024Q3₩6.9M-99.1%11+10.0%₩628K-99.2%000%Sales↓ · Stores↑ · Per store↓
2024Q2₩702.7M+60.8%11+10.0%₩63.9M+46.2%100%Sales↑ · Stores↑ · Per store↑
2024Q1₩899.9M+95.7%100.0%₩90M+95.7%000%Sales↑ · Stores→ · Per store↑
2023Q4₩854.2M+2.3%100.0%₩85.4M+2.3%000%Sales→ · Stores→ · Per store→
2023Q3₩788.2M+68.8%10+11.1%₩78.8M+51.9%000%Sales↑ · Stores↑ · Per store↑
2023Q2₩436.9M+39.2%10+11.1%₩43.7M+25.3%000%Sales↑ · Stores↑ · Per store↑
2023Q1₩459.9M-81.3%10+11.1%₩46M-83.2%000%Sales↓ · Stores↑ · Per store↓
2022Q4₩834.9M-1.2%10+25.0%₩83.5M-21.0%100%Sales→ · Stores↑ · Per store↓
2022Q3₩467M-42.7%9+12.5%₩51.9M-49.1%000%Sales↓ · Stores↑ · Per store↓
2022Q2₩313.8M-80.8%9+12.5%₩34.9M-82.9%000%Sales↓ · Stores↑ · Per store↓
2022Q1₩2,465.3M+90.0%9+12.5%₩273.9M+68.9%100%Sales↑ · Stores↑ · Per store↑
2021Q4₩845M8₩105.6M000%
2021Q3₩815M8₩101.9M000%
2021Q2₩1,634.8M8₩204.3M000%
2021Q1₩1,297.6M8₩162.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.