SEOUL COMMERCIAL AREA

북촌(안국역) Developed area

Jongno-gu (종로구) 가회동· Area 197,675 m² · Area code 3120007 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩97M▲ +39.1% YoY
Stores8±0.0% YoY
Sales per store₩12.1M▲ +39.1% YoY

Reading this area Estimated sales rose 39.1% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 39.1%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -68.6%
Stores±0.0%
Sales per store▼ -68.6%
Market size
Estimated sales (quarter)
₩97M
vs 2024Q4
+39.1%
Estimated transactions
7,246
Per-store economics
Estimated sales per store
₩12.1M
vs a year ago
+39.1%
Per transaction
₩13K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩48.3M – ₩601.6M
20212022202320242025
₩309.2M₩97M
Stores8 – 9
20212022202320242025
88
Sales per store₩6M – ₩75.2M
20212022202320242025
₩38.6M₩12.1M
Openings0 – 2
20212022202320242025
10
Closings0 – 2
20212022202320242025
00
Franchise share22% – 38%
20212022202320242025
38%25%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +39.1%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
0.0%
Franchise share
25% (2/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩242.3M₩97M
Stores 2024 Q1 → 2025 Q4
88
Sales per store 2024 Q1 → 2025 Q4
₩30.3M₩12.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1434%
  • 14–1727%
  • 17–2139%
  • 21–240%
Age
  • 10s4%
  • 20s20%
  • 30s23%
  • 40s28%
  • 50s19%
  • 60+5%
Weekday / weekend
  • Weekday58%
  • Weekend42%
Day of week
  • Mon8%
  • Tue10%
  • Wed14%
  • Thu12%
  • Fri13%
  • Sat24%
  • Sun18%
Gender
  • Male45%
  • Female55%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩97M+39.1%80.0%₩12.1M+39.1%0025%Growing
2025Q3₩63.6M+31.8%80.0%₩8M+31.8%0025%Growing
2025Q2₩74.2M-73.1%80.0%₩9.3M-73.1%0025%Mixed
2025Q1₩59.2M-75.6%80.0%₩7.4M-75.6%0125%Mixed
2024Q4₩69.7M-74.8%80.0%₩8.7M-74.8%0038%Mixed
2024Q3₩48.3M-71.3%80.0%₩6M-71.3%0038%Mixed
2024Q2₩276M+132.8%8-11.1%₩34.5M+161.9%0038%Mixed
2024Q1₩242.3M-42.3%8-11.1%₩30.3M-35.1%0038%Shrinking
2023Q4₩277.1M-8.1%8-11.1%₩34.6M+3.4%0038%Shrinking
2023Q3₩168M-21.1%80.0%₩21M-21.1%1238%Mixed
2023Q2₩118.5M-16.6%90.0%₩13.2M-16.6%1133%Mixed
2023Q1₩419.9M+441.9%90.0%₩46.7M+441.9%1033%Growing
2022Q4₩301.6M+46.0%90.0%₩33.5M+46.0%1022%Growing
2022Q3₩212.9M-62.9%80.0%₩26.6M-62.9%0125%Mixed
2022Q2₩142.2M-76.4%9+12.5%₩15.8M-79.0%0022%Possible crowding
2022Q1₩77.5M-74.9%9+12.5%₩8.6M-77.7%0122%Possible crowding
2021Q4₩206.6M9₩23M2133%
2021Q3₩573.6M8₩71.7M0038%
2021Q2₩601.6M8₩75.2M0038%
2021Q1₩309.2M8₩38.6M1038%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.