SEOUL COMMERCIAL AREA

북촌(안국역) 발달상권

종로구가회동· Area 197,675 m² · Area code 3120007 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,922.7M▼ -12.1% YoY
Stores18▲ +12.5% YoY
Sales per store₩106.8M▼ -21.8% YoY

Reading this area Stores rose 12.5% from a year earlier while estimated sales stayed about the same (-12.1%), so sales per store fell 21.8%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +78.4%
Stores▲ +5.9%
Sales per store▲ +68.4%
Market size
Estimated sales (quarter)
₩1,922.7M
vs 2024Q4
-12.1%
Estimated transactions
173,131
Per-store economics
Estimated sales per store
₩106.8M
vs a year ago
-21.8%
Per transaction
₩11K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,078.1M – ₩2,578.3M
20212022202320242025
₩1,078.1M₩1,922.7M
Stores15 – 18
20212022202320242025
1718
Sales per store₩63.4M – ₩171.9M
20212022202320242025
₩63.4M₩106.8M
Openings0 – 2
20212022202320242025
01
Closings0 – 2
20212022202320242025
11
Franchise share22% – 44%
20212022202320242025
41%22%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -12.1%, stores YoY +12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
18
vs a year ago
+12.5%
Franchise share
22% (4/18)
Movement
Openings (rate)
1 (5%)
Closings (rate)
1 (5%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩2,053.2M₩1,922.7M
Stores 2024 Q1 → 2025 Q4
1618
Sales per store 2024 Q1 → 2025 Q4
₩128.3M₩106.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–1434%
  • 14–1733%
  • 17–2129%
  • 21–241%
Age
  • 10s2%
  • 20s28%
  • 30s33%
  • 40s21%
  • 50s12%
  • 60+5%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon9%
  • Tue11%
  • Wed16%
  • Thu13%
  • Fri15%
  • Sat23%
  • Sun14%
Gender
  • Male41%
  • Female59%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,922.7M-12.1%18+12.5%₩106.8M-21.8%1122%Possible crowding
2025Q3₩1,873.3M-10.2%17+13.3%₩110.2M-20.7%0029%Possible crowding
2025Q2₩2,300.8M-8.8%17+6.3%₩135.3M-14.2%1029%Possible crowding
2025Q1₩1,685.6M-17.9%160.0%₩105.3M-17.9%0031%Mixed
2024Q4₩2,186.4M+3.3%160.0%₩136.6M+3.3%1031%Growing
2024Q3₩2,085.5M-1.9%15-6.3%₩139M+4.7%0133%Possible recovery
2024Q2₩2,523.1M+1.3%16-5.9%₩157.7M+7.7%1031%Possible recovery
2024Q1₩2,053.2M-1.5%160.0%₩128.3M-1.5%1125%Mixed
2023Q4₩2,116.4M-6.9%16+6.7%₩132.3M-12.7%0025%Possible crowding
2023Q3₩2,125.6M-1.7%16+6.7%₩132.8M-7.8%1225%Possible crowding
2023Q2₩2,490.2M-3.4%17+13.3%₩146.5M-14.8%2224%Possible crowding
2023Q1₩2,084.1M+22.4%16+6.7%₩130.3M+14.8%1131%Growing
2022Q4₩2,273.1M+22.5%150.0%₩151.5M+22.5%1140%Growing
2022Q3₩2,161.2M+61.6%15-6.3%₩144.1M+72.4%0040%Mixed
2022Q2₩2,578.3M+66.2%15-11.8%₩171.9M+88.3%0040%Mixed
2022Q1₩1,702.5M+57.9%15-11.8%₩113.5M+79.0%1140%Mixed
2021Q4₩1,854.9M15₩123.7M0240%
2021Q3₩1,337.2M16₩83.6M0144%
2021Q2₩1,551.8M17₩91.3M0041%
2021Q1₩1,078.1M17₩63.4M0141%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.