SEOUL COMMERCIAL AREA

충무로역 발달상권

중구필동· Area 236,516 m² · Area code 3120032 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩14,745.7M▼ -4.8% YoY
Stores170▲ +4.9% YoY
Sales per store₩86.7M▼ -9.3% YoY

Reading this area Stores rose 4.9% from a year earlier while estimated sales stayed about the same (-4.8%), so sales per store fell 9.3%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +83.8%
Stores▲ +18.9%
Sales per store▲ +54.6%
Market size
Estimated sales (quarter)
₩14,745.7M
vs 2024Q4
-4.8%
Estimated transactions
366,196
Per-store economics
Estimated sales per store
₩86.7M
vs a year ago
-9.3%
Per transaction
₩40K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩8,024.9M – ₩15,496.9M
20212022202320242025
₩8,024.9M₩14,745.7M
Stores143 – 170
20212022202320242025
143170
Sales per store₩56.1M – ₩95.7M
20212022202320242025
₩56.1M₩86.7M
Openings0 – 12
20212022202320242025
412
Closings0 – 8
20212022202320242025
04
Franchise share7% – 10%
20212022202320242025
10%8%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -4.8%, stores YoY +4.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
170
vs a year ago
+4.9%
Franchise share
8% (13/170)
Movement
Openings (rate)
12 (7%)
Closings (rate)
4 (2%)
Net store change
+8
Estimated sales 2024 Q1 → 2025 Q4
₩12,945.2M₩14,745.7M
Stores 2024 Q1 → 2025 Q4
155170
Sales per store 2024 Q1 → 2025 Q4
₩83.5M₩86.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–111%
  • 11–1438%
  • 14–176%
  • 17–2141%
  • 21–2412%
Age
  • 10s1%
  • 20s16%
  • 30s20%
  • 40s17%
  • 50s23%
  • 60+23%
Weekday / weekend
  • Weekday85%
  • Weekend15%
Day of week
  • Mon15%
  • Tue16%
  • Wed18%
  • Thu16%
  • Fri19%
  • Sat10%
  • Sun5%
Gender
  • Male65%
  • Female35%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩14,745.7M-4.8%170+4.9%₩86.7M-9.3%1248%Possible crowding
2025Q3₩13,528.2M+8.3%162+1.9%₩83.5M+6.3%548%Growing
2025Q2₩13,837.1M-2.6%161+2.5%₩85.9M-5.0%427%Mixed
2025Q1₩13,044.8M+0.8%159+2.6%₩82M-1.8%378%Mixed
2024Q4₩15,496.9M+11.7%162+6.6%₩95.7M+4.8%1089%Growing
2024Q3₩12,490.7M+2.7%159+4.6%₩78.6M-1.8%969%Mixed
2024Q2₩14,200.6M+5.3%157+4.7%₩90.4M+0.6%629%Mixed
2024Q1₩12,945.2M-1.2%155+4.7%₩83.5M-5.7%1078%Possible crowding
2023Q4₩13,875.4M-3.9%152+0.7%₩91.3M-4.6%118%Mixed
2023Q3₩12,162.7M+0.1%152+5.6%₩80M-5.2%658%Possible crowding
2023Q2₩13,491.8M+6.6%150+2.0%₩89.9M+4.5%429%Growing
2023Q1₩13,105.2M+49.5%148+2.1%₩88.5M+46.5%379%Growing
2022Q4₩14,442.8M+31.7%151+3.4%₩95.6M+27.3%939%Growing
2022Q3₩12,152.1M+40.8%144+0.7%₩84.4M+39.8%0310%Growing
2022Q2₩12,651.5M+25.9%147+2.1%₩86.1M+23.3%4110%Growing
2022Q1₩8,766.5M+9.2%145+1.4%₩60.5M+7.7%0110%Growing
2021Q4₩10,970.6M146₩75.1M5210%
2021Q3₩8,629.7M143₩60.3M2310%
2021Q2₩10,050.3M144₩69.8M6510%
2021Q1₩8,024.9M143₩56.1M4010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.