SEOUL COMMERCIAL AREA

충무로역 발달상권

중구필동· Area 236,516 m² · Area code 3120032 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

반찬가게 2025 Q4 · Seoul data

Estimated sales (quarter)₩294M▲ +20.7% YoY
Stores15▲ +7.1% YoY
Sales per store₩19.6M▲ +12.7% YoY

Reading this area Estimated sales rose 20.7% from a year earlier while stores were up 7.1%, so sales per store also rose 12.7%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +42.8%
Stores▲ +7.1%
Sales per store▲ +33.3%
Market size
Estimated sales (quarter)
₩294M
vs 2024Q4
+20.7%
Estimated transactions
44,739
Per-store economics
Estimated sales per store
₩19.6M
vs a year ago
+12.7%
Per transaction
₩7K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩110.5M – ₩294M
20212022202320242025
₩205.9M₩294M
Stores12 – 15
20212022202320242025
1415
Sales per store₩7.9M – ₩24.5M
20212022202320242025
₩14.7M₩19.6M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share7% – 29%
20212022202320242025
7%27%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +20.7%, stores YoY +7.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
+7.1%
Franchise share
27% (4/15)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩294M₩294M
Stores 2024 Q1 → 2025 Q4
1315
Sales per store 2024 Q1 → 2025 Q4
₩22.6M₩19.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1142%
  • 11–1446%
  • 14–1712%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s9%
  • 30s18%
  • 40s53%
  • 50s18%
  • 60+2%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon18%
  • Tue26%
  • Wed21%
  • Thu22%
  • Fri13%
  • Sat0%
  • Sun0%
Gender
  • Male63%
  • Female37%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩294M+20.7%15+7.1%₩19.6M+12.7%0027%Growing
2025Q3₩294M+11.7%15+7.1%₩19.6M+4.3%0027%Growing
2025Q2₩277.8M+18.7%15+7.1%₩18.5M+10.8%0027%Growing
2025Q1₩164.8M-44.0%15+15.4%₩11M-51.4%1027%Possible crowding
2024Q4₩243.5M-17.2%14+7.7%₩17.4M-23.1%1129%Possible crowding
2024Q3₩263.2M-10.5%14+16.7%₩18.8M-23.3%1029%Possible crowding
2024Q2₩233.9M-20.4%14+16.7%₩16.7M-31.8%1021%Possible crowding
2024Q1₩294M+23.2%13+8.3%₩22.6M+13.7%0023%Growing
2023Q4₩294M+60.2%13+8.3%₩22.6M+47.9%1023%Growing
2023Q3₩294M+4.2%120.0%₩24.5M+4.2%0025%Growing
2023Q2₩294M+44.4%120.0%₩24.5M+44.4%0025%Growing
2023Q1₩238.6M-0.9%120.0%₩19.9M-0.9%0025%Mixed
2022Q4₩183.5M+33.0%12-14.3%₩15.3M+55.2%2025%Mixed
2022Q3₩282.1M+155.2%12-14.3%₩23.5M+197.8%008%Mixed
2022Q2₩203.6M+28.9%12-14.3%₩17M+50.4%008%Mixed
2022Q1₩240.8M+17.0%12-14.3%₩20.1M+36.5%028%Mixed
2021Q4₩137.9M14₩9.9M007%
2021Q3₩110.5M14₩7.9M007%
2021Q2₩158M14₩11.3M007%
2021Q1₩205.9M14₩14.7M007%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.