SEOUL COMMERCIAL AREA

충무로역 발달상권

중구필동· Area 236,516 m² · Area code 3120032 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)₩417.3M▼ -21.3% YoY
Stores5▲ +25.0% YoY
Sales per store₩83.5M▼ -37.0% YoY

Reading this area Stores rose 25.0% from a year earlier while estimated sales stayed about the same (-21.3%), so sales per store fell 37.0%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +5.2%
Stores▲ +66.7%
Sales per store▼ -36.9%
Market size
Estimated sales (quarter)
₩417.3M
vs 2024Q4
-21.3%
Estimated transactions
33,417
Per-store economics
Estimated sales per store
₩83.5M
vs a year ago
-37.0%
Per transaction
₩12K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩369.3M – ₩576.3M
20212022202320242025
₩396.8M₩417.3M
Stores3 – 5
20212022202320242025
35
Sales per store₩73.9M – ₩192.1M
20212022202320242025
₩132.3M₩83.5M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share80% – 167%
20212022202320242025
167%100%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -21.3%, stores YoY +25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
+25.0%
Franchise share
100% (5/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩415.3M₩417.3M
Stores 2024 Q1 → 2025 Q4
35
Sales per store 2024 Q1 → 2025 Q4
₩138.4M₩83.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1125%
  • 11–1425%
  • 14–1720%
  • 17–2122%
  • 21–247%
Age
  • 10s3%
  • 20s21%
  • 30s20%
  • 40s14%
  • 50s17%
  • 60+25%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon14%
  • Tue15%
  • Wed17%
  • Thu16%
  • Fri13%
  • Sat13%
  • Sun12%
Gender
  • Male53%
  • Female47%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩417.3M-21.3%5+25.0%₩83.5M-37.0%00100%Possible crowding
2025Q3₩369.3M-4.0%5+25.0%₩73.9M-23.2%00100%Possible crowding
2025Q2₩425.3M-7.9%5+25.0%₩85.1M-26.3%10100%Possible crowding
2025Q1₩424.5M+2.2%4+33.3%₩106.1M-23.4%10125%Possible crowding
2024Q4₩530M-8.0%4+33.3%₩132.5M-31.0%00100%Possible crowding
2024Q3₩384.9M-16.6%4+33.3%₩96.2M-37.5%00100%Possible crowding
2024Q2₩462M-13.4%4+33.3%₩115.5M-35.1%10100%Possible crowding
2024Q1₩415.3M-6.6%3-25.0%₩138.4M+24.5%00133%Shrinking
2023Q4₩576.3M+4.4%30.0%₩192.1M+4.4%00133%Growing
2023Q3₩461.6M+9.8%30.0%₩153.9M+9.8%11133%Growing
2023Q2₩533.7M+3.6%3-25.0%₩177.9M+38.2%01133%Mixed
2023Q1₩444.9M+8.7%4-20.0%₩111.2M+35.8%10100%Mixed
2022Q4₩552.1M+18.7%3-25.0%₩184M+58.2%00133%Mixed
2022Q3₩420.4M+10.6%30.0%₩140.1M+10.6%01133%Growing
2022Q2₩514.9M+17.9%4+33.3%₩128.7M-11.6%01100%Competition inflow
2022Q1₩409.4M+3.2%5+66.7%₩81.9M-38.1%1180%Competition inflow
2021Q4₩465.2M4₩116.3M10125%
2021Q3₩380.1M3₩126.7M00167%
2021Q2₩436.8M3₩145.6M00167%
2021Q1₩396.8M3₩132.3M00167%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.