SEOUL COMMERCIAL AREA

충무로역 발달상권

중구필동· Area 236,516 m² · Area code 3120032 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩3,008.6M▲ +0.2% YoY
Stores20▲ +5.3% YoY
Sales per store₩150.4M▼ -4.8% YoY

Reading this area Stores rose 5.3% from a year earlier while estimated sales stayed about the same (+0.2%), so sales per store fell 4.8%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +143.2%
Stores▲ +100.0%
Sales per store▲ +21.6%
Market size
Estimated sales (quarter)
₩3,008.6M
vs 2024Q4
+0.2%
Estimated transactions
57,304
Per-store economics
Estimated sales per store
₩150.4M
vs a year ago
-4.8%
Per transaction
₩53K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,237M – ₩3,222.1M
20212022202320242025
₩1,237M₩3,008.6M
Stores10 – 20
20212022202320242025
1020
Sales per store₩116.4M – ₩292.9M
20212022202320242025
₩123.7M₩150.4M
Openings0 – 5
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share0% – 10%
20212022202320242025
10%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +0.2%, stores YoY +5.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
20
vs a year ago
+5.3%
Franchise share
0% (0/20)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩2,344.2M₩3,008.6M
Stores 2024 Q1 → 2025 Q4
1820
Sales per store 2024 Q1 → 2025 Q4
₩130.2M₩150.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1445%
  • 14–178%
  • 17–2141%
  • 21–246%
Age
  • 10s1%
  • 20s19%
  • 30s12%
  • 40s11%
  • 50s28%
  • 60+29%
Weekday / weekend
  • Weekday90%
  • Weekend10%
Day of week
  • Mon16%
  • Tue20%
  • Wed17%
  • Thu17%
  • Fri21%
  • Sat7%
  • Sun3%
Gender
  • Male66%
  • Female34%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩3,008.6M+0.2%20+5.3%₩150.4M-4.8%000%Possible crowding
2025Q3₩2,506.5M+3.4%20+17.6%₩125.3M-12.1%000%Competition inflow
2025Q2₩2,392.9M-3.0%20+17.6%₩119.6M-17.6%000%Possible crowding
2025Q1₩2,328M-0.7%20+11.1%₩116.4M-10.6%100%Possible crowding
2024Q4₩3,002.2M+8.1%19+46.2%₩158M-26.0%210%Competition inflow
2024Q3₩2,424.7M+13.6%17+30.8%₩142.6M-13.1%006%Competition inflow
2024Q2₩2,467.9M-9.6%17+41.7%₩145.2M-36.2%016%Possible crowding
2024Q1₩2,344.2M-13.9%18+63.6%₩130.2M-47.4%506%Possible crowding
2023Q4₩2,776M-13.8%13+18.2%₩213.5M-27.1%008%Possible crowding
2023Q3₩2,133.9M-10.5%13+18.2%₩164.1M-24.3%218%Possible crowding
2023Q2₩2,728.7M+12.1%12+20.0%₩227.4M-6.6%108%Competition inflow
2023Q1₩2,722.6M+82.1%11+10.0%₩247.5M+65.5%009%Growing
2022Q4₩3,222.1M+49.3%11+10.0%₩292.9M+35.8%009%Growing
2022Q3₩2,383.7M+77.1%11+10.0%₩216.7M+61.0%109%Growing
2022Q2₩2,434M+37.7%100.0%₩243.4M+37.7%0010%Growing
2022Q1₩1,495.5M+20.9%100.0%₩149.5M+20.9%0010%Growing
2021Q4₩2,157.6M10₩215.8M0010%
2021Q3₩1,346M10₩134.6M0010%
2021Q2₩1,768.2M10₩176.8M1110%
2021Q1₩1,237M10₩123.7M0110%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.