SEOUL COMMERCIAL AREA

충무로역 발달상권

중구필동· Area 236,516 m² · Area code 3120032 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩3,246.5M▼ -22.6% YoY
Stores63±0.0% YoY
Sales per store₩51.5M▼ -22.6% YoY

Reading this area Against a year earlier, estimated sales -22.6%, stores 0.0% and sales per store -22.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +163.6%
Stores▼ -1.6%
Sales per store▲ +167.7%
Market size
Estimated sales (quarter)
₩3,246.5M
vs 2024Q4
-22.6%
Estimated transactions
53,857
Per-store economics
Estimated sales per store
₩51.5M
vs a year ago
-22.6%
Per transaction
₩60K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,013.4M – ₩4,391.3M
20212022202320242025
₩1,231.8M₩3,246.5M
Stores62 – 69
20212022202320242025
6463
Sales per store₩16.3M – ₩68.6M
20212022202320242025
₩19.2M₩51.5M
Openings0 – 6
20212022202320242025
12
Closings0 – 5
20212022202320242025
43
Franchise share12% – 16%
20212022202320242025
14%14%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -22.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
63
vs a year ago
0.0%
Franchise share
14% (9/63)
Movement
Openings (rate)
2 (3%)
Closings (rate)
3 (4%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩3,576.5M₩3,246.5M
Stores 2024 Q1 → 2025 Q4
6563
Sales per store 2024 Q1 → 2025 Q4
₩55M₩51.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0620%
  • 06–111%
  • 11–147%
  • 14–171%
  • 17–2125%
  • 21–2446%
Age
  • 10s1%
  • 20s21%
  • 30s21%
  • 40s17%
  • 50s21%
  • 60+17%
Weekday / weekend
  • Weekday80%
  • Weekend20%
Day of week
  • Mon12%
  • Tue17%
  • Wed15%
  • Thu17%
  • Fri19%
  • Sat15%
  • Sun5%
Gender
  • Male72%
  • Female28%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩3,246.5M-22.6%630.0%₩51.5M-22.6%2314%Mixed
2025Q3₩3,092.1M-24.4%65+3.2%₩47.6M-26.8%0314%Possible crowding
2025Q2₩3,630.7M-17.3%68+6.3%₩53.4M-22.2%3015%Possible crowding
2025Q1₩3,403.4M-4.8%650.0%₩52.4M-4.8%2015%Mixed
2024Q4₩4,192.9M+16.5%63-4.5%₩66.6M+22.0%1116%Mixed
2024Q3₩4,091.5M+46.5%63-6.0%₩64.9M+55.8%4516%Mixed
2024Q2₩4,391.3M+57.0%64-7.2%₩68.6M+69.2%0116%Mixed
2024Q1₩3,576.5M+15.3%65-4.4%₩55M+20.6%0115%Mixed
2023Q4₩3,600.3M+36.9%66+1.5%₩54.6M+34.8%1115%Growing
2023Q3₩2,793M+25.6%67+3.1%₩41.7M+21.8%1313%Growing
2023Q2₩2,797.8M+5.7%69+7.8%₩40.5M-2.0%2013%Mixed
2023Q1₩3,103.2M+120.3%68+6.3%₩45.6M+107.3%3012%Growing
2022Q4₩2,630.7M+25.4%65+3.2%₩40.5M+21.5%2212%Growing
2022Q3₩2,224.4M+119.5%65+4.8%₩34.2M+109.4%3212%Growing
2022Q2₩2,647.4M+66.3%64-1.5%₩41.4M+68.9%2213%Growing
2022Q1₩1,408.6M+14.4%640.0%₩22M+14.4%4313%Growing
2021Q4₩2,098.4M63₩33.3M6513%
2021Q3₩1,013.4M62₩16.3M0313%
2021Q2₩1,591.9M65₩24.5M3312%
2021Q1₩1,231.8M64₩19.2M1414%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.