SEOUL COMMERCIAL AREA

충무로역 발달상권

중구필동· Area 236,516 m² · Area code 3120032 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,054.5M▲ +0.5% YoY
Stores22▲ +10.0% YoY
Sales per store₩47.9M▼ -8.6% YoY

Reading this area Stores rose 10.0% from a year earlier while estimated sales stayed about the same (+0.5%), so sales per store fell 8.6%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +24.2%
Stores▲ +4.8%
Sales per store▲ +18.5%
Market size
Estimated sales (quarter)
₩1,054.5M
vs 2024Q4
+0.5%
Estimated transactions
76,980
Per-store economics
Estimated sales per store
₩47.9M
vs a year ago
-8.6%
Per transaction
₩14K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩769.4M – ₩1,113.7M
20212022202320242025
₩849.3M₩1,054.5M
Stores16 – 23
20212022202320242025
2122
Sales per store₩36.6M – ₩59.8M
20212022202320242025
₩40.4M₩47.9M
Openings0 – 4
20212022202320242025
00
Closings0 – 5
20212022202320242025
00
Franchise share17% – 38%
20212022202320242025
33%18%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +0.5%, stores YoY +10.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
22
vs a year ago
+10.0%
Franchise share
18% (4/22)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩954.2M₩1,054.5M
Stores 2024 Q1 → 2025 Q4
2322
Sales per store 2024 Q1 → 2025 Q4
₩41.5M₩47.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–116%
  • 11–1451%
  • 14–1713%
  • 17–2123%
  • 21–247%
Age
  • 10s2%
  • 20s21%
  • 30s24%
  • 40s22%
  • 50s20%
  • 60+12%
Weekday / weekend
  • Weekday86%
  • Weekend14%
Day of week
  • Mon14%
  • Tue18%
  • Wed20%
  • Thu17%
  • Fri17%
  • Sat8%
  • Sun6%
Gender
  • Male54%
  • Female46%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,054.5M+0.5%22+10.0%₩47.9M-8.6%0018%Possible crowding
2025Q3₩1,053.4M+5.2%22+10.0%₩47.9M-4.3%2018%Competition inflow
2025Q2₩1,086.2M-2.5%20-4.8%₩54.3M+2.4%1220%Mixed
2025Q1₩866.6M-9.2%21-8.7%₩41.3M-0.5%1119%Shrinking
2024Q4₩1,049.4M+2.6%20-13.0%₩52.5M+17.9%0025%Possible recovery
2024Q3₩1,000.9M+3.0%20-9.1%₩50M+13.3%0125%Possible recovery
2024Q2₩1,113.7M+2.9%21+5.0%₩53M-2.0%1224%Mixed
2024Q1₩954.2M+11.8%23+15.0%₩41.5M-2.8%2217%Mixed
2023Q4₩1,023.3M-2.3%23+9.5%₩44.5M-10.8%1017%Possible crowding
2023Q3₩972.1M+9.4%22+4.8%₩44.2M+4.4%2118%Growing
2023Q2₩1,082.5M+5.2%20-4.8%₩54.1M+10.4%0025%Mixed
2023Q1₩853.3M+10.9%20-4.8%₩42.7M+16.4%0125%Mixed
2022Q4₩1,047.2M+13.9%21+10.5%₩49.9M+3.1%0024%Growing
2022Q3₩888.9M+3.4%21+31.3%₩42.3M-21.2%1224%Competition inflow
2022Q2₩1,029.2M+1.3%21+23.5%₩49M-18.0%0029%Possible crowding
2022Q1₩769.4M-9.4%210.0%₩36.6M-9.4%2029%Mixed
2021Q4₩919.3M19₩48.4M4132%
2021Q3₩859.9M16₩53.7M0138%
2021Q2₩1,015.8M17₩59.8M0535%
2021Q1₩849.3M21₩40.4M0033%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.