SEOUL COMMERCIAL AREA

충무로역 발달상권

중구필동· Area 236,516 m² · Area code 3120032 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

노래방 2025 Q4 · Seoul data

Estimated sales (quarter)₩338.3M▲ +37.7% YoY
Stores12▼ -7.7% YoY
Sales per store₩28.2M▲ +49.2% YoY

Reading this area Against a year earlier, estimated sales +37.7%, stores -7.7% and sales per store +49.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +44.6%
Stores▼ -14.3%
Sales per store▲ +68.7%
Market size
Estimated sales (quarter)
₩338.3M
vs 2024Q4
+37.7%
Estimated transactions
18,209
Per-store economics
Estimated sales per store
₩28.2M
vs a year ago
+49.2%
Per transaction
₩19K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩41.3M – ₩492.1M
20212022202320242025
₩234M₩338.3M
Stores12 – 14
20212022202320242025
1412
Sales per store₩3M – ₩37.9M
20212022202320242025
₩16.7M₩28.2M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +37.7%, stores YoY -7.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
-7.7%
Franchise share
0% (0/12)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩282.3M₩338.3M
Stores 2024 Q1 → 2025 Q4
1312
Sales per store 2024 Q1 → 2025 Q4
₩21.7M₩28.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0659%
  • 06–110%
  • 11–142%
  • 14–172%
  • 17–2120%
  • 21–2416%
Age
  • 10s1%
  • 20s12%
  • 30s5%
  • 40s42%
  • 50s17%
  • 60+22%
Weekday / weekend
  • Weekday60%
  • Weekend40%
Day of week
  • Mon7%
  • Tue15%
  • Wed7%
  • Thu15%
  • Fri15%
  • Sat27%
  • Sun13%
Gender
  • Male92%
  • Female8%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩338.3M+37.7%12-7.7%₩28.2M+49.2%000%Mixed
2025Q3₩162.6M-56.7%12-7.7%₩13.5M-53.1%010%Shrinking
2025Q2₩168M-65.9%130.0%₩12.9M-65.9%000%Mixed
2025Q1₩177.1M-37.3%130.0%₩13.6M-37.3%000%Mixed
2024Q4₩245.7M-41.1%130.0%₩18.9M-41.1%000%Mixed
2024Q3₩375.8M+333.3%130.0%₩28.9M+333.3%000%Growing
2024Q2₩492.1M+469.8%130.0%₩37.9M+469.8%110%Growing
2024Q1₩282.3M-18.0%130.0%₩21.7M-18.0%000%Mixed
2023Q4₩417.3M+331.2%130.0%₩32.1M+331.2%000%Growing
2023Q3₩86.7M-2.2%13-7.1%₩6.7M+5.4%000%Possible recovery
2023Q2₩86.4M+50.0%13-7.1%₩6.6M+61.6%000%Mixed
2023Q1₩344.2M+599.0%130.0%₩26.5M+599.0%000%Growing
2022Q4₩96.8M-47.6%13-7.1%₩7.4M-43.5%010%Shrinking
2022Q3₩88.6M+114.5%140.0%₩6.3M+114.5%110%Growing
2022Q2₩57.6M-32.0%14+7.7%₩4.1M-36.9%100%Possible crowding
2022Q1₩49.2M-79.0%13-7.1%₩3.8M-77.3%010%Shrinking
2021Q4₩184.6M14₩13.2M110%
2021Q3₩41.3M14₩3M100%
2021Q2₩84.7M13₩6.5M010%
2021Q1₩234M14₩16.7M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.