SEOUL COMMERCIAL AREA

이태원(이태원역) Developed area

Yongsan-gu (용산구) 이태원1동· Area 283,429 m² · Area code 3120046 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩14,884.9M▲ +12.5% YoY
Stores136▲ +10.6% YoY
Sales per store₩109.4M▲ +1.7% YoY

Reading this area Against a year earlier, estimated sales +12.5%, stores +10.6% and sales per store +1.7% do not read in one direction. (vs a year earlier: Sales↑ · Stores↑ · Per store→)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +177.2%
Stores▲ +20.4%
Sales per store▲ +130.3%
Market size
Estimated sales (quarter)
₩14,884.9M
vs 2024Q4
+12.5%
Estimated transactions
302,942
Per-store economics
Estimated sales per store
₩109.4M
vs a year ago
+1.7%
Per transaction
₩49K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩5,370.4M – ₩14,884.9M
20212022202320242025
₩5,370.4M₩14,884.9M
Stores99 – 136
20212022202320242025
113136
Sales per store₩47.5M – ₩121.4M
20212022202320242025
₩47.5M₩109.4M
Openings1 – 13
20212022202320242025
310
Closings0 – 10
20212022202320242025
84
Franchise share7% – 11%
20212022202320242025
9%10%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +12.5%, stores YoY +10.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
136
vs a year ago
+10.6%
Franchise share
10% (13/136)
Movement
Openings (rate)
10 (7%)
Closings (rate)
4 (3%)
Net store change
+6
Estimated sales 2024 Q1 → 2025 Q4
₩10,826.5M₩14,884.9M
Stores 2024 Q1 → 2025 Q4
109136
Sales per store 2024 Q1 → 2025 Q4
₩99.3M₩109.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0628%
  • 06–115%
  • 11–148%
  • 14–176%
  • 17–2125%
  • 21–2428%
Age
  • 10s1%
  • 20s34%
  • 30s39%
  • 40s13%
  • 50s8%
  • 60+5%
Weekday / weekend
  • Weekday56%
  • Weekend44%
Day of week
  • Mon9%
  • Tue9%
  • Wed11%
  • Thu11%
  • Fri16%
  • Sat24%
  • Sun20%
Gender
  • Male62%
  • Female38%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩14,884.9M+12.5%136+10.6%₩109.4M+1.7%10410%Sales↑ · Stores↑ · Per store→
2025Q3₩13,051.1M+9.8%130+12.1%₩100.4M-2.1%10610%Sales↑ · Stores↑ · Per store→
2025Q2₩13,118.3M+8.4%125+9.6%₩104.9M-1.1%6510%Sales↑ · Stores↑ · Per store→
2025Q1₩11,196.7M+3.4%124+13.8%₩90.3M-9.1%6510%Sales↑ · Stores↑ · Per store↓
2024Q4₩13,232.2M+12.7%123+15.0%₩107.6M-2.0%10311%Sales↑ · Stores↑ · Per store→
2024Q3₩11,889.4M+10.1%116+9.4%₩102.5M+0.6%10611%Sales↑ · Stores↑ · Per store→
2024Q2₩12,103M+27.9%114+5.6%₩106.2M+21.2%13810%Sales↑ · Stores↑ · Per store↑
2024Q1₩10,826.5M+44.5%109+2.8%₩99.3M+40.5%8410%Sales↑ · Stores→ · Per store↑
2023Q4₩11,743.4M+28.3%107+0.9%₩109.8M+27.1%108%Sales↑ · Stores→ · Per store↑
2023Q3₩10,794.9M-3.0%1060.0%₩101.8M-3.0%248%Sales↓ · Stores→ · Per store↓
2023Q2₩9,462M-22.8%108+6.9%₩87.6M-27.8%318%Sales↓ · Stores↑ · Per store↓
2023Q1₩7,491.1M+13.9%106+3.9%₩70.7M+9.6%338%Sales↑ · Stores↑ · Per store↑
2022Q4₩9,155.7M+3.1%106+6.0%₩86.4M-2.7%758%Sales↑ · Stores↑ · Per store→
2022Q3₩11,133.1M+103.6%106+7.1%₩105M+90.1%637%Sales↑ · Stores↑ · Per store↑
2022Q2₩12,256.9M+63.5%101-4.7%₩121.4M+71.6%239%Sales↑ · Stores↓ · Per store↑
2022Q1₩6,575.2M+22.4%102-9.7%₩64.5M+35.6%429%Sales↑ · Stores↓ · Per store↑
2021Q4₩8,876.1M100₩88.8M449%
2021Q3₩5,469.4M99₩55.2M21010%
2021Q2₩7,498.4M106₩70.7M41010%
2021Q1₩5,370.4M113₩47.5M389%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.