SEOUL COMMERCIAL AREA

이태원(이태원역) 발달상권

용산구이태원1동· Area 283,429 m² · Area code 3120046 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩3,289.6M▲ +4.3% YoY
Stores16±0.0% YoY
Sales per store₩205.6M▲ +4.3% YoY

Reading this area Estimated sales rose 4.3% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 4.3%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +1164.4%
Stores▲ +77.8%
Sales per store▲ +611.2%
Market size
Estimated sales (quarter)
₩3,289.6M
vs 2024Q4
+4.3%
Estimated transactions
169,856
Per-store economics
Estimated sales per store
₩205.6M
vs a year ago
+4.3%
Per transaction
₩19K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩260.2M – ₩3,321.3M
20212022202320242025
₩260.2M₩3,289.6M
Stores9 – 19
20212022202320242025
916
Sales per store₩25.5M – ₩219M
20212022202320242025
₩28.9M₩205.6M
Openings0 – 4
20212022202320242025
01
Closings0 – 2
20212022202320242025
10
Franchise share21% – 67%
20212022202320242025
67%31%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +4.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
16
vs a year ago
0.0%
Franchise share
31% (5/16)
Movement
Openings (rate)
1 (5%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩2,848.1M₩3,289.6M
Stores 2024 Q1 → 2025 Q4
1716
Sales per store 2024 Q1 → 2025 Q4
₩167.5M₩205.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0631%
  • 06–114%
  • 11–1415%
  • 14–1712%
  • 17–2125%
  • 21–2413%
Age
  • 10s2%
  • 20s37%
  • 30s36%
  • 40s13%
  • 50s9%
  • 60+5%
Weekday / weekend
  • Weekday53%
  • Weekend47%
Day of week
  • Mon9%
  • Tue8%
  • Wed12%
  • Thu11%
  • Fri14%
  • Sat23%
  • Sun24%
Gender
  • Male67%
  • Female33%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩3,289.6M+4.3%160.0%₩205.6M+4.3%1031%Growing
2025Q3₩3,003.8M-9.6%15-11.8%₩200.3M+2.5%1133%Shrinking
2025Q2₩3,284.6M+6.2%15-6.3%₩219M+13.3%0033%Mixed
2025Q1₩2,737.2M-3.9%15-11.8%₩182.5M+8.9%0133%Shrinking
2024Q4₩3,153.6M+12.4%16-11.1%₩197.1M+26.4%1231%Mixed
2024Q3₩3,321.3M+7.1%17-10.5%₩195.4M+19.7%1129%Mixed
2024Q2₩3,093.5M+5.1%16-11.1%₩193.3M+18.3%0138%Mixed
2024Q1₩2,848.1M+29.8%170.0%₩167.5M+29.8%3235%Growing
2023Q4₩2,805.8M+17.5%18+5.9%₩155.9M+11.0%0122%Growing
2023Q3₩3,100.2M+2.9%19+11.8%₩163.2M-7.9%1021%Possible crowding
2023Q2₩2,943M+547.2%18+12.5%₩163.5M+475.3%2122%Growing
2023Q1₩2,193.9M+228.9%17+30.8%₩129.1M+151.5%0024%Growing
2022Q4₩2,387.6M+678.9%17+41.7%₩140.4M+449.8%0024%Growing
2022Q3₩3,012.5M+974.3%17+54.5%₩177.2M+595.1%1124%Growing
2022Q2₩454.7M+42.5%16+45.5%₩28.4M-2.0%4131%Mixed
2022Q1₩667.1M+156.4%13+44.4%₩51.3M+77.5%1038%Growing
2021Q4₩306.5M12₩25.5M2242%
2021Q3₩280.4M11₩25.5M0055%
2021Q2₩319.2M11₩29M2055%
2021Q1₩260.2M9₩28.9M0167%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.