SEOUL COMMERCIAL AREA

이태원(이태원역) Developed area

Yongsan-gu (용산구) 이태원1동· Area 283,429 m² · Area code 3120046 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩370.1M▼ -41.0% YoY
Stores21▼ -19.2% YoY
Sales per store₩17.6M▼ -26.9% YoY

Reading this area Estimated sales fell 41.0% from a year earlier and stores fell 19.2%. Sales per store are down 26.9%. (vs a year earlier: Sales↓ · Stores↓ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -61.2%
Stores▲ +5.0%
Sales per store▼ -63.1%
Market size
Estimated sales (quarter)
₩370.1M
vs 2024Q4
-41.0%
Estimated transactions
6,198
Per-store economics
Estimated sales per store
₩17.6M
vs a year ago
-26.9%
Per transaction
₩60K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩364.7M – ₩1,208.9M
20212022202320242025
₩953.9M₩370.1M
Stores20 – 26
20212022202320242025
2021
Sales per store₩15.9M – ₩54.9M
20212022202320242025
₩47.7M₩17.6M
Openings0 – 3
20212022202320242025
10
Closings0 – 3
20212022202320242025
32
Franchise share4% – 13%
20212022202320242025
5%5%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -41.0%, stores YoY -19.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
21
vs a year ago
-19.2%
Franchise share
5% (1/21)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (9%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩727.3M₩370.1M
Stores 2024 Q1 → 2025 Q4
2521
Sales per store 2024 Q1 → 2025 Q4
₩29.1M₩17.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0618%
  • 06–110%
  • 11–1413%
  • 14–176%
  • 17–2135%
  • 21–2427%
Age
  • 10s1%
  • 20s40%
  • 30s33%
  • 40s12%
  • 50s10%
  • 60+4%
Weekday / weekend
  • Weekday57%
  • Weekend43%
Day of week
  • Mon5%
  • Tue9%
  • Wed15%
  • Thu12%
  • Fri16%
  • Sat26%
  • Sun16%
Gender
  • Male49%
  • Female51%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩370.1M-41.0%21-19.2%₩17.6M-26.9%025%Sales↓ · Stores↓ · Per store↓
2025Q3₩509.9M-19.3%23-11.5%₩22.2M-8.8%004%Sales↓ · Stores↓ · Per store↓
2025Q2₩364.7M-45.9%23-11.5%₩15.9M-38.8%034%Sales↓ · Stores↓ · Per store↓
2025Q1₩504M-30.7%250.0%₩20.2M-30.7%118%Sales↓ · Stores→ · Per store↓
2024Q4₩626.8M-28.1%26+4.0%₩24.1M-30.9%004%Sales↓ · Stores↑ · Per store↓
2024Q3₩632.2M-11.7%26+8.3%₩24.3M-18.5%234%Sales↓ · Stores↑ · Per store↓
2024Q2₩674.2M-8.4%26+8.3%₩25.9M-15.4%218%Sales↓ · Stores↑ · Per store↓
2024Q1₩727.3M-21.8%25+8.7%₩29.1M-28.0%008%Sales↓ · Stores↑ · Per store↓
2023Q4₩871.9M-15.1%25+8.7%₩34.9M-21.9%108%Sales↓ · Stores↑ · Per store↓
2023Q3₩716M-40.8%24+9.1%₩29.8M-45.7%118%Sales↓ · Stores↑ · Per store↓
2023Q2₩735.9M-38.0%24+4.3%₩30.7M-40.6%118%Sales↓ · Stores↑ · Per store↓
2023Q1₩929.5M+12.7%230.0%₩40.4M+12.7%1013%Sales↑ · Stores→ · Per store↑
2022Q4₩1,026.6M+1.6%23-4.2%₩44.6M+6.0%219%Sales→ · Stores↓ · Per store↑
2022Q3₩1,208.9M+106.6%22+4.8%₩54.9M+97.2%129%Sales↑ · Stores↑ · Per store↑
2022Q2₩1,186.3M+45.9%23+9.5%₩51.6M+33.2%219%Sales↑ · Stores↑ · Per store↑
2022Q1₩824.5M-13.6%23+15.0%₩35.8M-24.8%014%Sales↓ · Stores↑ · Per store↓
2021Q4₩1,010.8M24₩42.1M304%
2021Q3₩585.1M21₩27.9M225%
2021Q2₩812.9M21₩38.7M105%
2021Q1₩953.9M20₩47.7M135%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.