SEOUL COMMERCIAL AREA

이태원(이태원역) 발달상권

용산구이태원1동· Area 283,429 m² · Area code 3120046 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

핸드폰 2025 Q4 · Seoul data

Estimated sales (quarter)₩1.7M▲ +654.0% YoY
Stores8±0.0% YoY
Sales per store₩209K▲ +654.0% YoY

Reading this area Estimated sales rose 654.0% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 654.0%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +654.0%
Stores▼ -20.0%
Sales per store▲ +842.5%
Market size
Estimated sales (quarter)
₩1.7M
vs 2024Q4
+654.0%
Estimated transactions
66
Per-store economics
Estimated sales per store
₩209K
vs a year ago
+654.0%
Per transaction
₩25K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩111K – ₩2.8M
20212022202320242025
₩222K₩1.7M
Stores8 – 10
20212022202320242025
108
Sales per store₩11K – ₩356K
20212022202320242025
₩22K₩209K
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +654.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
0.0%
Franchise share
0% (0/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩2M₩1.7M
Stores 2024 Q1 → 2025 Q4
98
Sales per store 2024 Q1 → 2025 Q4
₩227K₩209K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–1780%
  • 17–2115%
  • 21–245%
Age
  • 10s0%
  • 20s0%
  • 30s85%
  • 40s15%
  • 50s0%
  • 60+0%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon15%
  • Tue0%
  • Wed5%
  • Thu0%
  • Fri80%
  • Sat0%
  • Sun0%
Gender
  • Male5%
  • Female95%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1.7M+654.0%80.0%₩209K+654.0%000%Growing
2025Q3₩499K-82.5%80.0%₩62K-82.5%000%Mixed
2025Q2₩1.5M+1038.3%80.0%₩189K+1038.3%000%Growing
2025Q1₩1M-50.0%8-11.1%₩127K-43.8%000%Shrinking
2024Q4₩222K-68.8%8-11.1%₩28K-64.8%000%Shrinking
2024Q3₩2.8M+1506.3%8-11.1%₩356K+1707.0%000%Mixed
2024Q2₩133K-83.3%8-20.0%₩17K-79.2%010%Shrinking
2024Q1₩2M+1740.0%9-10.0%₩227K+1944.4%000%Mixed
2023Q4₩709K+60.0%9-10.0%₩79K+77.8%000%Mixed
2023Q3₩177K9-10.0%₩20K010%
2023Q2₩798K-35.7%100.0%₩80K-35.7%000%Mixed
2023Q1₩111K100.0%₩11K000%
2022Q4₩443K10+11.1%₩44K000%
2022Q3100.0%000%
2022Q2₩1.2M+460.0%100.0%₩124K+460.0%000%Growing
2022Q1100.0%100%
2021Q49010%
2021Q3₩887K10₩89K000%
2021Q2₩222K10₩22K000%
2021Q1₩222K10₩22K000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.