SEOUL COMMERCIAL AREA

이태원(이태원역) 발달상권

용산구이태원1동· Area 283,429 m² · Area code 3120046 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩286.1M▼ -9.2% YoY
Stores14▲ +16.7% YoY
Sales per store₩20.4M▼ -22.2% YoY

Reading this area Stores rose 16.7% from a year earlier while estimated sales stayed about the same (-9.2%), so sales per store fell 22.2%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +68.3%
Stores▼ -17.6%
Sales per store▲ +104.3%
Market size
Estimated sales (quarter)
₩286.1M
vs 2024Q4
-9.2%
Estimated transactions
12,526
Per-store economics
Estimated sales per store
₩20.4M
vs a year ago
-22.2%
Per transaction
₩23K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩91.1M – ₩346.2M
20212022202320242025
₩170.1M₩286.1M
Stores10 – 17
20212022202320242025
1714
Sales per store₩9.1M – ₩28M
20212022202320242025
₩10M₩20.4M
Openings0 – 1
20212022202320242025
11
Closings0 – 3
20212022202320242025
00
Franchise share7% – 33%
20212022202320242025
18%7%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -9.2%, stores YoY +16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
+16.7%
Franchise share
7% (1/14)
Movement
Openings (rate)
1 (7%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩254.8M₩286.1M
Stores 2024 Q1 → 2025 Q4
1114
Sales per store 2024 Q1 → 2025 Q4
₩23.2M₩20.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0615%
  • 06–110%
  • 11–147%
  • 14–1711%
  • 17–2131%
  • 21–2437%
Age
  • 10s1%
  • 20s36%
  • 30s40%
  • 40s14%
  • 50s6%
  • 60+3%
Weekday / weekend
  • Weekday58%
  • Weekend42%
Day of week
  • Mon6%
  • Tue9%
  • Wed14%
  • Thu11%
  • Fri17%
  • Sat29%
  • Sun13%
Gender
  • Male52%
  • Female48%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩286.1M-9.2%14+16.7%₩20.4M-22.2%107%Possible crowding
2025Q3₩289M+10.4%13+18.2%₩22.2M-6.6%008%Competition inflow
2025Q2₩233.2M-23.7%13+18.2%₩17.9M-35.5%008%Possible crowding
2025Q1₩216.5M-15.0%13+18.2%₩16.7M-28.1%108%Possible crowding
2024Q4₩315.1M+38.1%12+9.1%₩26.3M+26.6%118%Growing
2024Q3₩261.8M+32.5%110.0%₩23.8M+32.5%0118%Growing
2024Q2₩305.6M+85.4%11+10.0%₩27.8M+68.5%0027%Growing
2024Q1₩254.8M+179.8%11+10.0%₩23.2M+154.3%1127%Growing
2023Q4₩228.1M+58.2%11+10.0%₩20.7M+43.8%1127%Growing
2023Q3₩197.6M-26.8%11-8.3%₩18M-20.2%1027%Shrinking
2023Q2₩164.9M-52.4%10-23.1%₩16.5M-38.1%0030%Shrinking
2023Q1₩91.1M-58.9%10-23.1%₩9.1M-46.5%0030%Shrinking
2022Q4₩144.2M-57.0%10-16.7%₩14.4M-48.4%1330%Shrinking
2022Q3₩270M+48.0%12-14.3%₩22.5M+72.7%0125%Mixed
2022Q2₩346.2M+34.1%13-13.3%₩26.6M+54.7%0023%Mixed
2022Q1₩221.4M+30.2%13-23.5%₩17M+70.2%1123%Mixed
2021Q4₩335.5M12₩28M1233%
2021Q3₩182.4M14₩13M0121%
2021Q2₩258.2M15₩17.2M1320%
2021Q1₩170.1M17₩10M1018%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.