SEOUL COMMERCIAL AREA

이태원(이태원역) 발달상권

용산구이태원1동· Area 283,429 m² · Area code 3120046 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩502.2M▲ +17.8% YoY
Stores9▲ +12.5% YoY
Sales per store₩55.8M▲ +4.7% YoY

Reading this area Estimated sales rose 17.8% from a year earlier while stores were up 12.5%, so sales per store also rose 4.7%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +3.3%
Stores▲ +125.0%
Sales per store▼ -54.1%
Market size
Estimated sales (quarter)
₩502.2M
vs 2024Q4
+17.8%
Estimated transactions
9,323
Per-store economics
Estimated sales per store
₩55.8M
vs a year ago
+4.7%
Per transaction
₩54K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩319.4M – ₩539.7M
20212022202320242025
₩486.2M₩502.2M
Stores4 – 9
20212022202320242025
49
Sales per store₩44M – ₩124.5M
20212022202320242025
₩121.5M₩55.8M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +17.8%, stores YoY +12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
+12.5%
Franchise share
0% (0/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩341M₩502.2M
Stores 2024 Q1 → 2025 Q4
79
Sales per store 2024 Q1 → 2025 Q4
₩48.7M₩55.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1122%
  • 11–1428%
  • 14–1734%
  • 17–2116%
  • 21–240%
Age
  • 10s0%
  • 20s10%
  • 30s36%
  • 40s20%
  • 50s21%
  • 60+13%
Weekday / weekend
  • Weekday92%
  • Weekend8%
Day of week
  • Mon29%
  • Tue23%
  • Wed18%
  • Thu3%
  • Fri19%
  • Sat8%
  • Sun0%
Gender
  • Male57%
  • Female43%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩502.2M+17.8%9+12.5%₩55.8M+4.7%000%Growing
2025Q3₩539.7M+36.6%9+12.5%₩60M+21.4%100%Growing
2025Q2₩503.1M+42.9%80.0%₩62.9M+42.9%110%Growing
2025Q1₩497.2M+45.8%8+14.3%₩62.2M+27.6%000%Growing
2024Q4₩426.4M+17.4%8+14.3%₩53.3M+2.7%000%Mixed
2024Q3₩395M+6.8%8+14.3%₩49.4M-6.6%000%Competition inflow
2024Q2₩352M-8.3%8+14.3%₩44M-19.8%100%Possible crowding
2024Q1₩341M-14.8%70.0%₩48.7M-14.8%000%Mixed
2023Q4₩363.2M-8.7%70.0%₩51.9M-8.7%000%Mixed
2023Q3₩370M+13.5%70.0%₩52.9M+13.5%000%Growing
2023Q2₩384M+20.2%70.0%₩54.9M+20.2%000%Growing
2023Q1₩400.2M+9.2%70.0%₩57.2M+9.2%000%Growing
2022Q4₩397.7M-17.2%7+40.0%₩56.8M-40.9%000%Possible crowding
2022Q3₩326.1M-28.2%7+75.0%₩46.6M-59.0%000%Possible crowding
2022Q2₩319.4M-35.9%7+75.0%₩45.6M-63.4%000%Possible crowding
2022Q1₩366.5M-24.6%7+75.0%₩52.4M-56.9%200%Possible crowding
2021Q4₩480.4M5₩96.1M100%
2021Q3₩454.1M4₩113.5M000%
2021Q2₩498.1M4₩124.5M000%
2021Q1₩486.2M4₩121.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.