SEOUL COMMERCIAL AREA

이태원(이태원역) 발달상권

용산구이태원1동· Area 283,429 m² · Area code 3120046 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,834.9M▲ +8.9% YoY
Stores15±0.0% YoY
Sales per store₩122.3M▲ +8.9% YoY

Reading this area Estimated sales rose 8.9% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 8.9%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -1.0%
Stores▼ -16.7%
Sales per store▲ +18.8%
Market size
Estimated sales (quarter)
₩1,834.9M
vs 2024Q4
+8.9%
Estimated transactions
39,105
Per-store economics
Estimated sales per store
₩122.3M
vs a year ago
+8.9%
Per transaction
₩47K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩949.8M – ₩2,562.8M
20212022202320242025
₩1,853.5M₩1,834.9M
Stores14 – 18
20212022202320242025
1815
Sales per store₩55.9M – ₩160.2M
20212022202320242025
₩103M₩122.3M
Openings0 – 2
20212022202320242025
20
Closings0 – 3
20212022202320242025
11
Franchise share6% – 14%
20212022202320242025
6%7%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +8.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
0.0%
Franchise share
7% (1/15)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (6%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩1,645.5M₩1,834.9M
Stores 2024 Q1 → 2025 Q4
1415
Sales per store 2024 Q1 → 2025 Q4
₩117.5M₩122.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–066%
  • 06–112%
  • 11–1419%
  • 14–174%
  • 17–2151%
  • 21–2417%
Age
  • 10s0%
  • 20s29%
  • 30s40%
  • 40s17%
  • 50s9%
  • 60+4%
Weekday / weekend
  • Weekday65%
  • Weekend35%
Day of week
  • Mon3%
  • Tue13%
  • Wed18%
  • Thu14%
  • Fri17%
  • Sat22%
  • Sun13%
Gender
  • Male58%
  • Female42%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,834.9M+8.9%150.0%₩122.3M+8.9%017%Growing
2025Q3₩1,821.5M+13.0%16+6.7%₩113.8M+6.0%006%Growing
2025Q2₩1,677.4M+0.7%16+14.3%₩104.8M-11.9%106%Possible crowding
2025Q1₩1,505.5M-8.5%15+7.1%₩100.4M-14.6%017%Possible crowding
2024Q4₩1,684.3M+3.8%15+7.1%₩112.3M-3.1%0013%Competition inflow
2024Q3₩1,611.3M-6.9%15-6.3%₩107.4M-0.7%1013%Shrinking
2024Q2₩1,666.2M-13.3%14-12.5%₩119M-0.9%0014%Shrinking
2024Q1₩1,645.5M+22.0%14-12.5%₩117.5M+39.5%0014%Mixed
2023Q4₩1,622.8M-33.2%14-12.5%₩115.9M-23.6%0214%Shrinking
2023Q3₩1,730.1M-32.5%160.0%₩108.1M-32.5%0013%Mixed
2023Q2₩1,921.3M-22.3%160.0%₩120.1M-22.3%0013%Mixed
2023Q1₩1,348.2M+8.5%160.0%₩84.3M+8.5%2113%Growing
2022Q4₩2,428.8M+155.7%16-5.9%₩151.8M+171.7%006%Mixed
2022Q3₩2,562.8M+63.4%16+6.7%₩160.2M+53.2%006%Growing
2022Q2₩2,471.9M+22.1%16+6.7%₩154.5M+14.4%116%Growing
2022Q1₩1,242.6M-33.0%16-11.1%₩77.7M-24.6%016%Shrinking
2021Q4₩949.8M17₩55.9M206%
2021Q3₩1,568.1M15₩104.5M007%
2021Q2₩2,025.1M15₩135M037%
2021Q1₩1,853.5M18₩103M216%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.