SEOUL COMMERCIAL AREA

노원역 발달상권

노원구상계2동· Area 267,693 m² · Area code 3120081 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,385.6M▼ -59.8% YoY
Stores31▼ -6.1% YoY
Sales per store₩77M▼ -57.2% YoY

Reading this area Estimated sales fell 59.8% from a year earlier and stores fell 6.1%. Sales per store are down 57.2%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -59.5%
Stores▲ +3.3%
Sales per store▼ -60.8%
Market size
Estimated sales (quarter)
₩2,385.6M
vs 2024Q4
-59.8%
Estimated transactions
41,338
Per-store economics
Estimated sales per store
₩77M
vs a year ago
-57.2%
Per transaction
₩58K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2,385.6M – ₩6,390.3M
20212022202320242025
₩5,888.9M₩2,385.6M
Stores30 – 39
20212022202320242025
3031
Sales per store₩77M – ₩200M
20212022202320242025
₩196.3M₩77M
Openings0 – 4
20212022202320242025
21
Closings0 – 5
20212022202320242025
50
Franchise share19% – 30%
20212022202320242025
27%23%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -59.8%, stores YoY -6.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
31
vs a year ago
-6.1%
Franchise share
23% (7/31)
Movement
Openings (rate)
1 (3%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩6,198.7M₩2,385.6M
Stores 2024 Q1 → 2025 Q4
3131
Sales per store 2024 Q1 → 2025 Q4
₩200M₩77M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–067%
  • 06–111%
  • 11–1424%
  • 14–1719%
  • 17–2138%
  • 21–2411%
Age
  • 10s1%
  • 20s12%
  • 30s22%
  • 40s33%
  • 50s23%
  • 60+9%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon13%
  • Tue11%
  • Wed11%
  • Thu14%
  • Fri13%
  • Sat20%
  • Sun17%
Gender
  • Male54%
  • Female46%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,385.6M-59.8%31-6.1%₩77M-57.2%1023%Shrinking
2025Q3₩3,165.9M-44.9%30-6.3%₩105.5M-41.3%1223%Shrinking
2025Q2₩5,280.3M-5.0%320.0%₩165M-5.0%2319%Mixed
2025Q1₩5,751.2M-7.2%32+3.2%₩179.7M-10.1%1122%Possible crowding
2024Q4₩5,935M-6.4%330.0%₩179.8M-6.4%1121%Mixed
2024Q3₩5,750.6M-5.5%32-11.1%₩179.7M+6.3%1125%Shrinking
2024Q2₩5,558.6M-10.3%32-15.8%₩173.7M+6.5%1125%Shrinking
2024Q1₩6,198.7M-0.4%31-20.5%₩200M+25.3%0329%Possible recovery
2023Q4₩6,340.3M+1.6%33-15.4%₩192.1M+20.0%2530%Possible recovery
2023Q3₩6,085.2M-2.3%36-7.7%₩169M+5.8%0228%Possible recovery
2023Q2₩6,196.9M+2.5%38+5.6%₩163.1M-2.9%2126%Mixed
2023Q1₩6,223.1M+8.4%39+14.7%₩159.6M-5.5%0021%Competition inflow
2022Q4₩6,243.2M-2.3%39+14.7%₩160.1M-14.8%0021%Possible crowding
2022Q3₩6,230.5M+4.5%39+14.7%₩159.8M-8.9%3021%Competition inflow
2022Q2₩6,047.8M+0.9%36+12.5%₩168M-10.4%3122%Possible crowding
2022Q1₩5,743.3M-2.5%34+13.3%₩168.9M-13.9%1024%Possible crowding
2021Q4₩6,390.3M34₩187.9M3321%
2021Q3₩5,963.8M34₩175.4M3121%
2021Q2₩5,996.7M32₩187.4M4322%
2021Q1₩5,888.9M30₩196.3M2527%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.