SEOUL COMMERCIAL AREA

노원역 발달상권

노원구상계2동· Area 267,693 m² · Area code 3120081 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩6,981.8M▲ +0.9% YoY
Stores79▼ -7.1% YoY
Sales per store₩88.4M▲ +8.6% YoY

Reading this area Stores fell 7.1% from a year earlier while estimated sales held at +0.9%, so sales per store rose 8.6%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +107.2%
Stores▼ -17.7%
Sales per store▲ +151.7%
Market size
Estimated sales (quarter)
₩6,981.8M
vs 2024Q4
+0.9%
Estimated transactions
126,524
Per-store economics
Estimated sales per store
₩88.4M
vs a year ago
+8.6%
Per transaction
₩55K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2,949.2M – ₩8,052.3M
20212022202320242025
₩3,370.1M₩6,981.8M
Stores79 – 106
20212022202320242025
9679
Sales per store₩32.4M – ₩88.9M
20212022202320242025
₩35.1M₩88.4M
Openings0 – 10
20212022202320242025
62
Closings1 – 11
20212022202320242025
62
Franchise share16% – 25%
20212022202320242025
24%22%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +0.9%, stores YoY -7.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
79
vs a year ago
-7.1%
Franchise share
22% (17/79)
Movement
Openings (rate)
2 (2%)
Closings (rate)
2 (2%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩6,955.6M₩6,981.8M
Stores 2024 Q1 → 2025 Q4
9779
Sales per store 2024 Q1 → 2025 Q4
₩71.7M₩88.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0645%
  • 06–111%
  • 11–141%
  • 14–171%
  • 17–2115%
  • 21–2436%
Age
  • 10s2%
  • 20s31%
  • 30s28%
  • 40s20%
  • 50s15%
  • 60+6%
Weekday / weekend
  • Weekday60%
  • Weekend40%
Day of week
  • Mon11%
  • Tue10%
  • Wed12%
  • Thu11%
  • Fri16%
  • Sat22%
  • Sun18%
Gender
  • Male70%
  • Female30%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩6,981.8M+0.9%79-7.1%₩88.4M+8.6%2222%Possible recovery
2025Q3₩7,018.2M-5.3%79-10.2%₩88.8M+5.5%3522%Shrinking
2025Q2₩7,285.8M+0.9%82-15.5%₩88.9M+19.4%2220%Possible recovery
2025Q1₩7,281.7M+4.7%82-15.5%₩88.8M+23.8%3220%Mixed
2024Q4₩6,920.1M-5.4%85-13.3%₩81.4M+9.1%3618%Shrinking
2024Q3₩7,410.3M+37.7%88-12.9%₩84.2M+58.0%11117%Mixed
2024Q2₩7,219.7M+27.8%97-8.5%₩74.4M+39.7%4416%Mixed
2024Q1₩6,955.6M-13.6%97-4.9%₩71.7M-9.2%5616%Shrinking
2023Q4₩7,311.4M+34.0%98-3.0%₩74.6M+38.1%1616%Growing
2023Q3₩5,382M-7.3%101+6.3%₩53.3M-12.8%41018%Possible crowding
2023Q2₩5,648.9M-13.9%106+14.0%₩53.3M-24.4%7318%Possible crowding
2023Q1₩8,052.3M+113.4%102+9.7%₩78.9M+94.6%5419%Growing
2022Q4₩5,456.2M+4.5%101+7.4%₩54M-2.7%10619%Mixed
2022Q3₩5,807.8M+96.9%95+4.4%₩61.1M+88.6%5422%Growing
2022Q2₩6,558.2M+69.3%93-1.1%₩70.5M+71.1%3424%Growing
2022Q1₩3,772.8M+11.9%93-3.1%₩40.6M+15.6%0125%Mixed
2021Q4₩5,219.4M94₩55.5M7324%
2021Q3₩2,949.2M91₩32.4M3624%
2021Q2₩3,873.2M94₩41.2M3623%
2021Q1₩3,370.1M96₩35.1M6624%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.