SEOUL COMMERCIAL AREA

노원역 발달상권

노원구상계2동· Area 267,693 m² · Area code 3120081 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

애완동물 2025 Q4 · Seoul data

Estimated sales (quarter)₩2.2M▼ -54.0% YoY
Stores12▲ +33.3% YoY
Sales per store₩187K▼ -65.5% YoY

Reading this area Stores rose 33.3% from a year earlier while estimated sales stayed about the same (-54.0%), so sales per store fell 65.5%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -74.4%
Stores▲ +140.0%
Sales per store▼ -89.3%
Market size
Estimated sales (quarter)
₩2.2M
vs 2024Q4
-54.0%
Estimated transactions
55
Per-store economics
Estimated sales per store
₩187K
vs a year ago
-65.5%
Per transaction
₩41K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2M – ₩9.4M
20212022202320242025
₩8.8M₩2.2M
Stores5 – 12
20212022202320242025
512
Sales per store₩187K – ₩1.8M
20212022202320242025
₩1.8M₩187K
Openings0 – 2
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share0% – 20%
20212022202320242025
0%17%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -54.0%, stores YoY +33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
+33.3%
Franchise share
17% (2/12)
Movement
Openings (rate)
1 (7%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩3.5M₩2.2M
Stores 2024 Q1 → 2025 Q4
912
Sales per store 2024 Q1 → 2025 Q4
₩390K₩187K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–119%
  • 11–1444%
  • 14–1736%
  • 17–2111%
  • 21–240%
Age
  • 10s10%
  • 20s0%
  • 30s10%
  • 40s0%
  • 50s49%
  • 60+31%
Weekday / weekend
  • Weekday57%
  • Weekend43%
Day of week
  • Mon7%
  • Tue0%
  • Wed11%
  • Thu12%
  • Fri27%
  • Sat24%
  • Sun19%
Gender
  • Male40%
  • Female60%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2.2M-54.0%12+33.3%₩187K-65.5%1017%Possible crowding
2025Q3₩2M-57.7%100.0%₩205K-57.7%1120%Mixed
2025Q2₩3.2M-39.0%10+11.1%₩318K-45.1%1020%Possible crowding
2025Q1₩4.5M+28.2%10+11.1%₩450K+15.4%1010%Growing
2024Q4₩4.9M+21.5%9+12.5%₩543K+8.0%0111%Growing
2024Q3₩4.8M-4.5%10+42.9%₩483K-33.2%1010%Possible crowding
2024Q2₩5.2M-7.3%9+28.6%₩580K-27.9%0011%Possible crowding
2024Q1₩3.5M-46.5%9+28.6%₩390K-58.4%1011%Possible crowding
2023Q4₩4M+2.1%8+14.3%₩503K-10.6%1013%Possible crowding
2023Q3₩5.1M-20.1%70.0%₩723K-20.1%0014%Mixed
2023Q2₩5.6M-11.3%70.0%₩804K-11.3%1014%Mixed
2023Q1₩6.6M+4.3%70.0%₩937K+4.3%000%Growing
2022Q4₩3.9M-50.4%70.0%₩562K-50.4%000%Mixed
2022Q3₩6.3M-32.8%70.0%₩906K-32.8%000%Mixed
2022Q2₩6.3M-28.5%70.0%₩907K-28.5%110%Mixed
2022Q1₩6.3M-28.2%7+40.0%₩899K-48.7%000%Possible crowding
2021Q4₩7.9M7₩1.1M000%
2021Q3₩9.4M7₩1.3M000%
2021Q2₩8.9M7₩1.3M200%
2021Q1₩8.8M5₩1.8M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.