SEOUL COMMERCIAL AREA

노원역 Developed area

Nowon-gu (노원구) 상계2동· Area 267,693 m² · Area code 3120081 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

인테리어 2025 Q4 · Seoul data

Estimated sales (quarter)₩158M▼ -16.2% YoY
Stores29±0.0% YoY
Sales per store₩5.4M▼ -16.2% YoY

Reading this area Against a year earlier, estimated sales -16.2%, stores 0.0% and sales per store -16.2% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +110.1%
Stores▲ +3.6%
Sales per store▲ +102.9%
Market size
Estimated sales (quarter)
₩158M
vs 2024Q4
-16.2%
Estimated transactions
1,618
Per-store economics
Estimated sales per store
₩5.4M
vs a year ago
-16.2%
Per transaction
₩98K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩31M – ₩297.2M
20212022202320242025
₩75.2M₩158M
Stores28 – 30
20212022202320242025
2829
Sales per store₩1.1M – ₩10.2M
20212022202320242025
₩2.7M₩5.4M
Openings0 – 1
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -16.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
29
vs a year ago
0.0%
Franchise share
0% (0/29)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩43.3M₩158M
Stores 2024 Q1 → 2025 Q4
3029
Sales per store 2024 Q1 → 2025 Q4
₩1.4M₩5.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1130%
  • 11–1458%
  • 14–1712%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s3%
  • 50s3%
  • 60+94%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon39%
  • Tue3%
  • Wed16%
  • Thu14%
  • Fri28%
  • Sat0%
  • Sun0%
Gender
  • Male97%
  • Female3%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩158M-16.2%290.0%₩5.4M-16.2%000%Sales↓ · Stores→ · Per store↓
2025Q3₩86.6M-35.2%290.0%₩3M-35.2%000%Sales↓ · Stores→ · Per store↓
2025Q2₩74.9M-74.8%290.0%₩2.6M-74.8%000%Sales↓ · Stores→ · Per store↓
2025Q1₩130.8M+201.8%29-3.3%₩4.5M+212.2%000%Sales↑ · Stores↓ · Per store↑
2024Q4₩188.4M+178.3%29-3.3%₩6.5M+187.9%000%Sales↑ · Stores↓ · Per store↑
2024Q3₩133.5M+56.2%29-3.3%₩4.6M+61.6%000%Sales↑ · Stores↓ · Per store↑
2024Q2₩297.2M+801.8%29-3.3%₩10.2M+832.8%010%Sales↑ · Stores↓ · Per store↑
2024Q1₩43.3M-37.5%300.0%₩1.4M-37.5%000%Sales↓ · Stores→ · Per store↓
2023Q4₩67.7M-20.6%30+3.4%₩2.3M-23.3%000%Sales↓ · Stores↑ · Per store↓
2023Q3₩85.5M+15.6%30+3.4%₩2.9M+11.7%000%Sales↑ · Stores↑ · Per store↑
2023Q2₩33M+6.4%30+3.4%₩1.1M+2.8%000%Sales↑ · Stores↑ · Per store→
2023Q1₩69.3M-43.4%30+3.4%₩2.3M-45.3%100%Sales↓ · Stores↑ · Per store↓
2022Q4₩85.3M+86.1%290.0%₩2.9M+86.1%000%Sales↑ · Stores→ · Per store↑
2022Q3₩74M-52.0%290.0%₩2.6M-52.0%000%Sales↓ · Stores→ · Per store↓
2022Q2₩31M-78.8%29+3.6%₩1.1M-79.6%000%Sales↓ · Stores↑ · Per store↓
2022Q1₩122.5M+63.0%29+3.6%₩4.2M+57.4%000%Sales↑ · Stores↑ · Per store↑
2021Q4₩45.8M29₩1.6M000%
2021Q3₩154M29₩5.3M100%
2021Q2₩146.5M28₩5.2M000%
2021Q1₩75.2M28₩2.7M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.