SEOUL COMMERCIAL AREA

DMC(디지털미디어시티) 발달상권

마포구상암동· Area 347,758 m² · Area code 3120098 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,807.7M▲ +4.0% YoY
Stores9▼ -35.7% YoY
Sales per store₩200.9M▲ +61.8% YoY

Reading this area Against a year earlier, estimated sales +4.0%, stores -35.7% and sales per store +61.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +21.1%
Stores▼ -18.2%
Sales per store▲ +48.1%
Market size
Estimated sales (quarter)
₩1,807.7M
vs 2024Q4
+4.0%
Estimated transactions
154,762
Per-store economics
Estimated sales per store
₩200.9M
vs a year ago
+61.8%
Per transaction
₩12K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,399.7M – ₩2,191.5M
20212022202320242025
₩1,492.2M₩1,807.7M
Stores9 – 18
20212022202320242025
119
Sales per store₩100M – ₩200.9M
20212022202320242025
₩135.7M₩200.9M
Openings0 – 5
20212022202320242025
12
Closings0 – 4
20212022202320242025
04
Franchise share89% – 167%
20212022202320242025
127%167%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +4.0%, stores YoY -35.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
-35.7%
Franchise share
167% (15/9)
Movement
Openings (rate)
2 (8%)
Closings (rate)
4 (17%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩1,725.2M₩1,807.7M
Stores 2024 Q1 → 2025 Q4
149
Sales per store 2024 Q1 → 2025 Q4
₩123.2M₩200.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–119%
  • 11–1439%
  • 14–1715%
  • 17–2129%
  • 21–246%
Age
  • 10s2%
  • 20s22%
  • 30s33%
  • 40s24%
  • 50s14%
  • 60+5%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon14%
  • Tue15%
  • Wed17%
  • Thu16%
  • Fri15%
  • Sat12%
  • Sun11%
Gender
  • Male53%
  • Female47%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,807.7M+4.0%9-35.7%₩200.9M+61.8%24167%Mixed
2025Q3₩2,174.9M+13.7%12-14.3%₩181.2M+32.6%03117%Mixed
2025Q2₩2,191.5M+16.0%150.0%₩146.1M+16.0%1393%Growing
2025Q1₩1,762.4M+2.2%15+7.1%₩117.5M-4.7%30107%Possible crowding
2024Q4₩1,737.9M-6.4%14-12.5%₩124.1M+7.0%01100%Shrinking
2024Q3₩1,913.1M-10.5%14-6.7%₩136.6M-4.1%11107%Shrinking
2024Q2₩1,889.7M-11.6%15-6.3%₩126M-5.7%1193%Shrinking
2024Q1₩1,725.2M-15.1%14-22.2%₩123.2M+9.1%03107%Shrinking
2023Q4₩1,856.6M-7.3%16-11.1%₩116M+4.3%20100%Shrinking
2023Q3₩2,137.3M-2.1%15-6.3%₩142.5M+4.5%14100%Possible recovery
2023Q2₩2,137.7M-0.8%16+14.3%₩133.6M-13.2%02106%Possible crowding
2023Q1₩2,033M+45.2%18+28.6%₩112.9M+13.0%5494%Growing
2022Q4₩2,003.4M+15.5%18+28.6%₩111.3M-10.2%3089%Competition inflow
2022Q3₩2,182.6M+26.2%16+23.1%₩136.4M+2.5%2194%Mixed
2022Q2₩2,153.9M+23.9%14+16.7%₩153.8M+6.2%11114%Growing
2022Q1₩1,399.7M-6.2%14+27.3%₩100M-26.3%10114%Possible crowding
2021Q4₩1,735.1M14₩123.9M30107%
2021Q3₩1,729.9M13₩133.1M44100%
2021Q2₩1,739M12₩144.9M21117%
2021Q1₩1,492.2M11₩135.7M10127%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.