SEOUL COMMERCIAL AREA

DMC(디지털미디어시티) 발달상권

마포구상암동· Area 347,758 m² · Area code 3120098 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩4,910M▲ +16.8% YoY
Stores22▲ +10.0% YoY
Sales per store₩223.2M▲ +6.2% YoY

Reading this area Estimated sales rose 16.8% from a year earlier while stores were up 10.0%, so sales per store also rose 6.2%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +91.3%
Stores▲ +15.8%
Sales per store▲ +65.2%
Market size
Estimated sales (quarter)
₩4,910M
vs 2024Q4
+16.8%
Estimated transactions
111,450
Per-store economics
Estimated sales per store
₩223.2M
vs a year ago
+6.2%
Per transaction
₩44K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2,567.1M – ₩4,910M
20212022202320242025
₩2,567.1M₩4,910M
Stores19 – 22
20212022202320242025
1922
Sales per store₩135.1M – ₩223.2M
20212022202320242025
₩135.1M₩223.2M
Openings0 – 2
20212022202320242025
11
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +16.8%, stores YoY +10.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
22
vs a year ago
+10.0%
Franchise share
0% (0/22)
Movement
Openings (rate)
1 (5%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩4,439.3M₩4,910M
Stores 2024 Q1 → 2025 Q4
2122
Sales per store 2024 Q1 → 2025 Q4
₩211.4M₩223.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1115%
  • 11–1431%
  • 14–1731%
  • 17–2120%
  • 21–242%
Age
  • 10s0%
  • 20s10%
  • 30s27%
  • 40s30%
  • 50s23%
  • 60+10%
Weekday / weekend
  • Weekday85%
  • Weekend15%
Day of week
  • Mon22%
  • Tue15%
  • Wed15%
  • Thu15%
  • Fri18%
  • Sat12%
  • Sun3%
Gender
  • Male41%
  • Female59%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩4,910M+16.8%22+10.0%₩223.2M+6.2%100%Growing
2025Q3₩4,408.3M+5.5%21+5.0%₩209.9M+0.5%000%Mixed
2025Q2₩4,178.8M-1.5%210.0%₩199M-1.5%100%Mixed
2025Q1₩4,285.8M-3.5%20-4.8%₩214.3M+1.4%000%Shrinking
2024Q4₩4,204.5M-9.6%20-4.8%₩210.2M-5.1%000%Shrinking
2024Q3₩4,177.8M+7.0%20-9.1%₩208.9M+17.7%010%Mixed
2024Q2₩4,241.6M+10.3%210.0%₩202M+10.3%000%Growing
2024Q1₩4,439.3M+19.2%210.0%₩211.4M+19.2%000%Growing
2023Q4₩4,652M+23.9%210.0%₩221.5M+23.9%010%Growing
2023Q3₩3,903.7M+11.4%22+4.8%₩177.4M+6.4%210%Growing
2023Q2₩3,846.2M+5.1%210.0%₩183.2M+5.1%000%Growing
2023Q1₩3,725M+14.6%210.0%₩177.4M+14.6%000%Growing
2022Q4₩3,754.6M+3.1%210.0%₩178.8M+3.1%000%Growing
2022Q3₩3,503.5M+4.4%210.0%₩166.8M+4.4%000%Growing
2022Q2₩3,659M+17.0%21+5.0%₩174.2M+11.4%000%Growing
2022Q1₩3,251.5M+26.7%21+10.5%₩154.8M+14.6%110%Growing
2021Q4₩3,640.7M21₩173.4M000%
2021Q3₩3,355.9M21₩159.8M100%
2021Q2₩3,127.2M20₩156.4M100%
2021Q1₩2,567.1M19₩135.1M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.