SEOUL COMMERCIAL AREA

DMC(디지털미디어시티) 발달상권

마포구상암동· Area 347,758 m² · Area code 3120098 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

골프연습장 2025 Q4 · Seoul data

Estimated sales (quarter)₩156.2M▼ -19.4% YoY
Stores5±0.0% YoY
Sales per store₩31.2M▼ -19.4% YoY

Reading this area Against a year earlier, estimated sales -19.4%, stores 0.0% and sales per store -19.4% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +33.3%
Stores▲ +25.0%
Sales per store▲ +6.6%
Market size
Estimated sales (quarter)
₩156.2M
vs 2024Q4
-19.4%
Estimated transactions
4,586
Per-store economics
Estimated sales per store
₩31.2M
vs a year ago
-19.4%
Per transaction
₩34K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩97.8M – ₩251.7M
20212022202320242025
₩117.1M₩156.2M
Stores4 – 6
20212022202320242025
45
Sales per store₩19.6M – ₩50.3M
20212022202320242025
₩29.3M₩31.2M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 25%
20212022202320242025
0%20%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -19.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
20% (1/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩251.7M₩156.2M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩50.3M₩31.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–066%
  • 06–115%
  • 11–1417%
  • 14–1714%
  • 17–2138%
  • 21–2422%
Age
  • 10s0%
  • 20s3%
  • 30s17%
  • 40s39%
  • 50s36%
  • 60+5%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon14%
  • Tue12%
  • Wed13%
  • Thu13%
  • Fri11%
  • Sat18%
  • Sun19%
Gender
  • Male86%
  • Female14%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩156.2M-19.4%50.0%₩31.2M-19.4%0020%Mixed
2025Q3₩155.1M-36.7%50.0%₩31M-36.7%1120%Mixed
2025Q2₩190.6M-15.4%50.0%₩38.1M-15.4%0020%Mixed
2025Q1₩205.5M-18.4%50.0%₩41.1M-18.4%0020%Mixed
2024Q4₩193.6M+2.1%50.0%₩38.7M+2.1%0020%Mixed
2024Q3₩245M+18.8%50.0%₩49M+18.8%0020%Growing
2024Q2₩225.2M+27.1%5+25.0%₩45M+1.7%0020%Mixed
2024Q1₩251.7M+157.5%50.0%₩50.3M+157.5%1120%Growing
2023Q4₩189.7M+11.8%5-16.7%₩37.9M+34.1%0020%Mixed
2023Q3₩206.2M+10.3%50.0%₩41.2M+10.3%1020%Growing
2023Q2₩177.2M-24.6%4-20.0%₩44.3M-5.7%0125%Shrinking
2023Q1₩97.8M-39.1%5+25.0%₩19.6M-51.3%1120%Possible crowding
2022Q4₩169.7M+45.9%6+20.0%₩28.3M+21.6%100%Growing
2022Q3₩187M+49.5%5+25.0%₩37.4M+19.6%000%Growing
2022Q2₩234.9M+93.5%5+25.0%₩47M+54.8%100%Growing
2022Q1₩160.6M+37.1%40.0%₩40.2M+37.1%010%Growing
2021Q4₩116.3M5₩23.3M100%
2021Q3₩125.1M4₩31.3M000%
2021Q2₩121.4M4₩30.4M000%
2021Q1₩117.1M4₩29.3M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.