SEOUL COMMERCIAL AREA

DMC(디지털미디어시티) 발달상권

마포구상암동· Area 347,758 m² · Area code 3120098 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

컴퓨터및주변장치판매 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,083.1M▲ +539.4% YoY
Stores15▲ +7.1% YoY
Sales per store₩138.9M▲ +496.8% YoY

Reading this area Estimated sales rose 539.4% from a year earlier while stores were up 7.1%, so sales per store also rose 496.8%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2022 Q2 → 2025 Q4
Estimated sales▲ +1807.7%
Stores▲ +7.1%
Sales per store▲ +1680.5%
Market size
Estimated sales (quarter)
₩2,083.1M
vs 2024Q4
+539.4%
Estimated transactions
41,219
Per-store economics
Estimated sales per store
₩138.9M
vs a year ago
+496.8%
Per transaction
₩51K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩23.7M – ₩3,029M
20212022202320242025
₩2,083.1M
Stores13 – 15
20212022202320242025
1415
Sales per store₩1.8M – ₩201.9M
20212022202320242025
₩138.9M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +539.4%, stores YoY +7.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
+7.1%
Franchise share
0% (0/15)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩28.6M₩2,083.1M
Stores 2024 Q1 → 2025 Q4
1415
Sales per store 2024 Q1 → 2025 Q4
₩2M₩138.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0619%
  • 06–111%
  • 11–1413%
  • 14–1721%
  • 17–2129%
  • 21–2418%
Age
  • 10s1%
  • 20s16%
  • 30s24%
  • 40s24%
  • 50s23%
  • 60+13%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon12%
  • Tue11%
  • Wed18%
  • Thu12%
  • Fri18%
  • Sat19%
  • Sun10%
Gender
  • Male61%
  • Female39%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,083.1M+539.4%15+7.1%₩138.9M+496.8%000%Growing
2025Q3₩1,496.3M+126.4%15+7.1%₩99.8M+111.3%000%Growing
2025Q2₩3,029M+1353.5%15+7.1%₩201.9M+1256.6%000%Growing
2025Q1₩109.2M+281.7%15+7.1%₩7.3M+256.3%100%Growing
2024Q4₩325.8M+223.2%140.0%₩23.3M+223.2%000%Growing
2024Q3₩660.9M+343.6%14+7.7%₩47.2M+311.9%000%Growing
2024Q2₩208.4M+673.6%14+7.7%₩14.9M+618.3%000%Growing
2024Q1₩28.6M+20.6%14+7.7%₩2M+12.0%000%Growing
2023Q4₩100.8M+189.6%14+7.7%₩7.2M+168.9%100%Growing
2023Q3₩149M+202.0%130.0%₩11.5M+202.0%000%Growing
2023Q2₩26.9M-75.3%13-7.1%₩2.1M-73.4%000%Shrinking
2023Q1₩23.7M13-7.1%₩1.8M110%
2022Q4₩34.8M13-13.3%₩2.7M000%
2022Q3₩49.3M13-13.3%₩3.8M010%
2022Q2₩109.2M14-6.7%₩7.8M000%
2022Q1140.0%010%
2021Q415000%
2021Q315000%
2021Q215100%
2021Q114000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.