SEOUL COMMERCIAL AREA

DMC(디지털미디어시티) 발달상권

마포구상암동· Area 347,758 m² · Area code 3120098 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠클럽 2025 Q4 · Seoul data

Estimated sales (quarter)₩275.9M▼ -31.3% YoY
Stores17▲ +30.8% YoY
Sales per store₩16.2M▼ -47.5% YoY

Reading this area Stores rose 30.8% from a year earlier while estimated sales stayed about the same (-31.3%), so sales per store fell 47.5%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -36.1%
Stores▲ +30.8%
Sales per store▼ -51.1%
Market size
Estimated sales (quarter)
₩275.9M
vs 2024Q4
-31.3%
Estimated transactions
609
Per-store economics
Estimated sales per store
₩16.2M
vs a year ago
-47.5%
Per transaction
₩453K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩253.2M – ₩612.5M
20212022202320242025
₩431.5M₩275.9M
Stores13 – 17
20212022202320242025
1317
Sales per store₩16.2M – ₩47.1M
20212022202320242025
₩33.2M₩16.2M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share6% – 8%
20212022202320242025
8%6%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -31.3%, stores YoY +30.8%.

Competition change stores, openings, closings, franchise
Competition
Stores
17
vs a year ago
+30.8%
Franchise share
6% (1/17)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩439.5M₩275.9M
Stores 2024 Q1 → 2025 Q4
1417
Sales per store 2024 Q1 → 2025 Q4
₩31.4M₩16.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–113%
  • 11–1426%
  • 14–1739%
  • 17–2132%
  • 21–240%
Age
  • 10s0%
  • 20s4%
  • 30s20%
  • 40s39%
  • 50s27%
  • 60+10%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon11%
  • Tue23%
  • Wed15%
  • Thu14%
  • Fri38%
  • Sat0%
  • Sun0%
Gender
  • Male54%
  • Female46%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩275.9M-31.3%17+30.8%₩16.2M-47.5%006%Possible crowding
2025Q3₩480.8M-15.2%17+21.4%₩28.3M-30.2%206%Possible crowding
2025Q2₩349.5M-15.9%15+7.1%₩23.3M-21.5%207%Possible crowding
2025Q1₩253.2M-42.4%13-7.1%₩19.5M-38.0%008%Shrinking
2024Q4₩401.8M+27.8%13-7.1%₩30.9M+37.7%018%Mixed
2024Q3₩567M+25.6%140.0%₩40.5M+25.6%007%Growing
2024Q2₩415.4M+44.1%140.0%₩29.7M+44.1%007%Growing
2024Q1₩439.5M+13.2%14-6.7%₩31.4M+21.3%007%Mixed
2023Q4₩314.3M-39.7%14-6.7%₩22.5M-35.3%117%Shrinking
2023Q3₩451.5M-5.4%14-6.7%₩32.3M+1.4%007%Shrinking
2023Q2₩288.2M-46.8%14-6.7%₩20.6M-43.0%017%Shrinking
2023Q1₩388.3M-29.6%15+7.1%₩25.9M-34.3%007%Possible crowding
2022Q4₩520.8M-7.1%15+15.4%₩34.7M-19.5%007%Possible crowding
2022Q3₩477.2M-7.6%15+15.4%₩31.8M-20.0%007%Possible crowding
2022Q2₩541.6M-11.6%15+15.4%₩36.1M-23.4%107%Possible crowding
2022Q1₩551.4M+27.8%14+7.7%₩39.4M+18.7%107%Growing
2021Q4₩560.6M13₩43.1M008%
2021Q3₩516.6M13₩39.7M008%
2021Q2₩612.5M13₩47.1M008%
2021Q1₩431.5M13₩33.2M008%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.