SEOUL COMMERCIAL AREA

DMC(디지털미디어시티) 발달상권

마포구상암동· Area 347,758 m² · Area code 3120098 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩31.2M▼ -40.6% YoY
Stores13▼ -7.1% YoY
Sales per store₩2.4M▼ -36.0% YoY

Reading this area Estimated sales fell 40.6% from a year earlier and stores fell 7.1%. Sales per store are down 36.0%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -9.9%
Stores▲ +62.5%
Sales per store▼ -44.6%
Market size
Estimated sales (quarter)
₩31.2M
vs 2024Q4
-40.6%
Estimated transactions
112
Per-store economics
Estimated sales per store
₩2.4M
vs a year ago
-36.0%
Per transaction
₩278K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩20.3M – ₩63.3M
20212022202320242025
₩34.6M₩31.2M
Stores7 – 14
20212022202320242025
813
Sales per store₩2.4M – ₩8.5M
20212022202320242025
₩4.3M₩2.4M
Openings0 – 3
20212022202320242025
10
Closings0 – 2
20212022202320242025
02
Franchise share8% – 29%
20212022202320242025
13%8%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -40.6%, stores YoY -7.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
-7.1%
Franchise share
8% (1/13)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (14%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩50.1M₩31.2M
Stores 2024 Q1 → 2025 Q4
1013
Sales per store 2024 Q1 → 2025 Q4
₩5M₩2.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1114%
  • 11–1419%
  • 14–1736%
  • 17–2122%
  • 21–2410%
Age
  • 10s0%
  • 20s0%
  • 30s20%
  • 40s66%
  • 50s14%
  • 60+0%
Weekday / weekend
  • Weekday81%
  • Weekend19%
Day of week
  • Mon31%
  • Tue22%
  • Wed20%
  • Thu8%
  • Fri0%
  • Sat14%
  • Sun5%
Gender
  • Male39%
  • Female61%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩31.2M-40.6%13-7.1%₩2.4M-36.0%028%Shrinking
2025Q3₩31.5M-24.6%130.0%₩2.4M-24.6%1023%Mixed
2025Q2₩35.4M-6.8%13+18.2%₩2.7M-21.1%0015%Possible crowding
2025Q1₩63.3M+26.2%13+30.0%₩4.9M-2.9%0115%Mixed
2024Q4₩52.4M+37.5%14+55.6%₩3.7M-11.6%1014%Competition inflow
2024Q3₩41.8M-20.9%13+44.4%₩3.2M-45.3%3115%Possible crowding
2024Q2₩38M+43.8%11+22.2%₩3.5M+17.6%1018%Growing
2024Q1₩50.1M+22.1%10+11.1%₩5M+9.9%2120%Growing
2023Q4₩38.1M+87.7%9+12.5%₩4.2M+66.9%0022%Growing
2023Q3₩52.9M+86.6%9+12.5%₩5.9M+65.9%0022%Growing
2023Q2₩26.4M-38.6%9+28.6%₩2.9M-52.3%0022%Possible crowding
2023Q1₩41.1M-31.1%9+28.6%₩4.6M-46.4%1022%Possible crowding
2022Q4₩20.3M-32.2%8+14.3%₩2.5M-40.7%0025%Possible crowding
2022Q3₩28.4M-14.8%8+14.3%₩3.5M-25.5%1025%Possible crowding
2022Q2₩43.1M+51.8%7-12.5%₩6.2M+73.5%0029%Mixed
2022Q1₩59.6M+72.3%7-12.5%₩8.5M+96.9%0029%Mixed
2021Q4₩30M7₩4.3M1029%
2021Q3₩33.3M7₩4.8M0114%
2021Q2₩28.4M8₩3.5M0013%
2021Q1₩34.6M8₩4.3M1013%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.