SEOUL COMMERCIAL AREA

DMC(디지털미디어시티) 발달상권

마포구상암동· Area 347,758 m² · Area code 3120098 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

반찬가게 2025 Q4 · Seoul data

Estimated sales (quarter)₩136.1M▼ -4.0% YoY
Stores9▲ +28.6% YoY
Sales per store₩15.1M▼ -25.4% YoY

Reading this area Stores rose 28.6% from a year earlier while estimated sales stayed about the same (-4.0%), so sales per store fell 25.4%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q2 → 2025 Q4
Estimated sales▼ -12.8%
Stores▲ +12.5%
Sales per store▼ -22.5%
Market size
Estimated sales (quarter)
₩136.1M
vs 2024Q4
-4.0%
Estimated transactions
19,696
Per-store economics
Estimated sales per store
₩15.1M
vs a year ago
-25.4%
Per transaction
₩7K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩136.1M – ₩387.7M
20212022202320242025
₩136.1M
Stores7 – 9
20212022202320242025
99
Sales per store₩15.1M – ₩48.5M
20212022202320242025
₩15.1M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share11% – 22%
20212022202320242025
11%22%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -4.0%, stores YoY +28.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
+28.6%
Franchise share
22% (2/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩220.5M₩136.1M
Stores 2024 Q1 → 2025 Q4
89
Sales per store 2024 Q1 → 2025 Q4
₩27.6M₩15.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1130%
  • 11–1446%
  • 14–1719%
  • 17–216%
  • 21–240%
Age
  • 10s0%
  • 20s31%
  • 30s51%
  • 40s13%
  • 50s4%
  • 60+0%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon20%
  • Tue17%
  • Wed23%
  • Thu23%
  • Fri17%
  • Sat0%
  • Sun0%
Gender
  • Male26%
  • Female74%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩136.1M-4.0%9+28.6%₩15.1M-25.4%0022%Possible crowding
2025Q3₩226.9M+22.8%9+28.6%₩25.2M-4.5%2022%Competition inflow
2025Q2₩198.3M-17.5%80.0%₩24.8M-17.5%0013%Mixed
2025Q1₩188.4M-14.5%80.0%₩23.6M-14.5%1013%Mixed
2024Q4₩141.8M-28.4%7-12.5%₩20.3M-18.2%0014%Shrinking
2024Q3₩184.8M-52.3%7-12.5%₩26.4M-45.5%0114%Shrinking
2024Q2₩240.5M+1.0%80.0%₩30.1M+1.0%0013%Mixed
2024Q1₩220.5M-9.4%80.0%₩27.6M-9.4%0013%Mixed
2023Q4₩198.1M-24.8%80.0%₩24.8M-24.8%0013%Mixed
2023Q3₩387.7M+43.5%8+14.3%₩48.5M+25.5%0013%Growing
2023Q2₩238.1M+0.9%8+14.3%₩29.8M-11.7%0013%Possible crowding
2023Q1₩243.3M+49.4%8+14.3%₩30.4M+30.7%0013%Growing
2022Q4₩263.6M+10.6%80.0%₩32.9M+10.6%1013%Growing
2022Q3₩270.2M+30.5%7-12.5%₩38.6M+49.2%0014%Mixed
2022Q2₩235.9M+51.2%7-12.5%₩33.7M+72.8%0014%Mixed
2022Q1₩162.9M7-22.2%₩23.3M0114%
2021Q4₩238.3M8₩29.8M0013%
2021Q3₩207M8₩25.9M0013%
2021Q2₩156.1M8₩19.5M0113%
2021Q190011%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.