SEOUL COMMERCIAL AREA

DMC(디지털미디어시티) Developed area

Mapo-gu (마포구) 상암동· Area 347,758 m² · Area code 3120098 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,962.2M▼ -5.7% YoY
Stores28▲ +21.7% YoY
Sales per store₩70.1M▼ -22.6% YoY

Reading this area Stores rose 21.7% from a year earlier while estimated sales stayed about the same (-5.7%), so sales per store fell 22.6%. (vs a year earlier: Sales↓ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +2.4%
Stores▲ +64.7%
Sales per store▼ -37.8%
Market size
Estimated sales (quarter)
₩1,962.2M
vs 2024Q4
-5.7%
Estimated transactions
158,408
Per-store economics
Estimated sales per store
₩70.1M
vs a year ago
-22.6%
Per transaction
₩12K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,773.9M – ₩2,942.9M
20212022202320242025
₩1,916.9M₩1,962.2M
Stores15 – 30
20212022202320242025
1728
Sales per store₩68.2M – ₩196.2M
20212022202320242025
₩112.8M₩70.1M
Openings0 – 4
20212022202320242025
40
Closings0 – 4
20212022202320242025
12
Franchise share33% – 75%
20212022202320242025
71%36%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -5.7%, stores YoY +21.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
28
vs a year ago
+21.7%
Franchise share
36% (10/28)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (5%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩2,000.9M₩1,962.2M
Stores 2024 Q1 → 2025 Q4
1728
Sales per store 2024 Q1 → 2025 Q4
₩117.7M₩70.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–118%
  • 11–1451%
  • 14–1714%
  • 17–2124%
  • 21–241%
Age
  • 10s0%
  • 20s15%
  • 30s35%
  • 40s27%
  • 50s17%
  • 60+5%
Weekday / weekend
  • Weekday93%
  • Weekend7%
Day of week
  • Mon18%
  • Tue20%
  • Wed19%
  • Thu18%
  • Fri18%
  • Sat5%
  • Sun2%
Gender
  • Male47%
  • Female53%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩1,962.2M-5.7%28+21.7%₩70.1M-22.6%0236%Sales↓ · Stores↑ · Per store↓
2025Q3₩2,149.7M+9.9%30+42.9%₩71.7M-23.1%4133%Sales↑ · Stores↑ · Per store↓
2025Q2₩1,997.3M+1.1%27+58.8%₩74M-36.4%2137%Sales→ · Stores↑ · Per store↓
2025Q1₩1,773.9M-11.3%26+52.9%₩68.2M-42.0%3038%Sales↓ · Stores↑ · Per store↓
2024Q4₩2,081.4M-10.8%23+27.8%₩90.5M-30.2%2043%Sales↓ · Stores↑ · Per store↓
2024Q3₩1,956.3M-21.5%21+23.5%₩93.2M-36.4%4048%Sales↓ · Stores↑ · Per store↓
2024Q2₩1,976.4M-27.6%17-5.6%₩116.3M-23.4%2359%Sales↓ · Stores↓ · Per store↓
2024Q1₩2,000.9M-26.3%17+13.3%₩117.7M-34.9%1365%Sales↓ · Stores↑ · Per store↓
2023Q4₩2,332.2M-20.7%18+20.0%₩129.6M-34.0%2167%Sales↓ · Stores↑ · Per store↓
2023Q3₩2,490.8M-15.2%17-5.6%₩146.5M-10.2%0171%Sales↓ · Stores↓ · Per store↓
2023Q2₩2,730.5M+7.4%18+5.9%₩151.7M+1.4%4067%Sales↑ · Stores↑ · Per store→
2023Q1₩2,713.7M+24.5%15-16.7%₩180.9M+49.4%1173%Sales↑ · Stores↓ · Per store↑
2022Q4₩2,942.9M+26.8%15-6.3%₩196.2M+35.3%0473%Sales↑ · Stores↓ · Per store↑
2022Q3₩2,938.4M+38.6%18+12.5%₩163.2M+23.2%1067%Sales↑ · Stores↑ · Per store↑
2022Q2₩2,542.7M+8.6%17+6.3%₩149.6M+2.2%2371%Sales↑ · Stores↑ · Per store→
2022Q1₩2,179.8M+13.7%18+5.9%₩121.1M+7.4%2067%Sales↑ · Stores↑ · Per store↑
2021Q4₩2,320.2M16₩145M1075%
2021Q3₩2,119.4M16₩132.5M1269%
2021Q2₩2,341.7M16₩146.4M1275%
2021Q1₩1,916.9M17₩112.8M4171%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.