SEOUL COMMERCIAL AREA

여의도역(여의도) 발달상권

영등포구여의동· Area 598,658 m² · Area code 3120149 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩58,109.9M▼ -12.7% YoY
Stores438▲ +5.8% YoY
Sales per store₩132.7M▼ -17.5% YoY

Reading this area Stores rose 5.8% from a year earlier while estimated sales stayed about the same (-12.7%), so sales per store fell 17.5%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +65.4%
Stores▲ +20.3%
Sales per store▲ +37.5%
Market size
Estimated sales (quarter)
₩58,109.9M
vs 2024Q4
-12.7%
Estimated transactions
1,008,896
Per-store economics
Estimated sales per store
₩132.7M
vs a year ago
-17.5%
Per transaction
₩58K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩29,788.1M – ₩66,536.7M
20212022202320242025
₩35,124.2M₩58,109.9M
Stores364 – 438
20212022202320242025
364438
Sales per store₩80.3M – ₩170.4M
20212022202320242025
₩96.5M₩132.7M
Openings8 – 24
20212022202320242025
2414
Closings4 – 23
20212022202320242025
118
Franchise share12% – 14%
20212022202320242025
13%13%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -12.7%, stores YoY +5.8%.

Competition change stores, openings, closings, franchise
Competition
Stores
438
vs a year ago
+5.8%
Franchise share
13% (55/438)
Movement
Openings (rate)
14 (3%)
Closings (rate)
8 (2%)
Net store change
+6
Estimated sales 2024 Q1 → 2025 Q4
₩59,282.3M₩58,109.9M
Stores 2024 Q1 → 2025 Q4
389438
Sales per store 2024 Q1 → 2025 Q4
₩152.4M₩132.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–111%
  • 11–1440%
  • 14–176%
  • 17–2139%
  • 21–2413%
Age
  • 10s0%
  • 20s11%
  • 30s30%
  • 40s25%
  • 50s21%
  • 60+14%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon16%
  • Tue18%
  • Wed19%
  • Thu18%
  • Fri16%
  • Sat7%
  • Sun5%
Gender
  • Male63%
  • Female37%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩58,109.9M-12.7%438+5.8%₩132.7M-17.5%14813%Possible crowding
2025Q3₩54,857.6M-8.0%431+6.7%₩127.3M-13.7%211213%Possible crowding
2025Q2₩57,951.7M-3.1%422+6.8%₩137.3M-9.3%181213%Possible crowding
2025Q1₩57,045.3M-3.8%418+7.5%₩136.5M-10.4%171413%Possible crowding
2024Q4₩66,536.7M+1.7%414+7.8%₩160.7M-5.7%19813%Possible crowding
2024Q3₩59,617.1M-0.4%404+4.7%₩147.6M-4.8%241413%Possible crowding
2024Q2₩59,811.4M+0.2%395+0.3%₩151.4M-0.1%151113%Mixed
2024Q1₩59,282.3M-5.5%389+0.5%₩152.4M-6.0%211314%Mixed
2023Q4₩65,445.7M+20.2%384-1.5%₩170.4M+22.1%172114%Growing
2023Q3₩59,851.8M+25.7%3860.0%₩155.1M+25.7%192314%Growing
2023Q2₩59,696.9M+16.8%394+2.1%₩151.5M+14.5%201113%Growing
2023Q1₩62,753.5M+68.0%387+2.1%₩162.2M+64.5%111612%Growing
2022Q4₩54,444.7M+15.6%390+2.1%₩139.6M+13.2%211913%Growing
2022Q3₩47,602.3M+59.8%386+4.0%₩123.3M+53.6%222313%Growing
2022Q2₩51,095.7M+24.2%386+5.5%₩132.4M+17.7%11414%Growing
2022Q1₩37,350.8M+6.3%379+4.1%₩98.6M+2.1%81214%Mixed
2021Q4₩47,088.8M382₩123.3M22914%
2021Q3₩29,788.1M371₩80.3M12614%
2021Q2₩41,152.2M366₩112.4M181214%
2021Q1₩35,124.2M364₩96.5M241113%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.