SEOUL COMMERCIAL AREA

여의도역(여의도) 발달상권

영등포구여의동· Area 598,658 m² · Area code 3120149 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

철물점 2025 Q4 · Seoul data

Estimated sales (quarter)₩15.1M▼ -18.9% YoY
Stores6▲ +20.0% YoY
Sales per store₩2.5M▼ -32.5% YoY

Reading this area Stores rose 20.0% from a year earlier while estimated sales stayed about the same (-18.9%), so sales per store fell 32.5%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -58.9%
Stores▲ +100.0%
Sales per store▼ -79.4%
Market size
Estimated sales (quarter)
₩15.1M
vs 2024Q4
-18.9%
Estimated transactions
419
Per-store economics
Estimated sales per store
₩2.5M
vs a year ago
-32.5%
Per transaction
₩36K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩12.2M – ₩47M
20212022202320242025
₩36.6M₩15.1M
Stores3 – 6
20212022202320242025
36
Sales per store₩2M – ₩12.2M
20212022202320242025
₩12.2M₩2.5M
Openings0 – 1
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -18.9%, stores YoY +20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
+20.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩36M₩15.1M
Stores 2024 Q1 → 2025 Q4
46
Sales per store 2024 Q1 → 2025 Q4
₩9M₩2.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1120%
  • 11–1441%
  • 14–1739%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s4%
  • 30s21%
  • 40s18%
  • 50s21%
  • 60+35%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon23%
  • Tue9%
  • Wed49%
  • Thu8%
  • Fri12%
  • Sat0%
  • Sun0%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩15.1M-18.9%6+20.0%₩2.5M-32.5%000%Possible crowding
2025Q3₩12.2M-34.6%6+20.0%₩2M-45.5%000%Possible crowding
2025Q2₩19.5M-14.5%6+20.0%₩3.2M-28.8%000%Possible crowding
2025Q1₩20.9M-42.0%6+50.0%₩3.5M-61.3%100%Possible crowding
2024Q4₩18.6M-19.9%5+25.0%₩3.7M-35.9%000%Possible crowding
2024Q3₩18.6M-6.6%5+25.0%₩3.7M-25.3%000%Possible crowding
2024Q2₩22.8M-51.6%5+25.0%₩4.6M-61.2%100%Possible crowding
2024Q1₩36M+10.6%40.0%₩9M+10.6%000%Growing
2023Q4₩23.2M+3.8%40.0%₩5.8M+3.8%000%Growing
2023Q3₩19.9M-41.0%40.0%₩5M-41.0%000%Mixed
2023Q2₩47M+84.3%40.0%₩11.8M+84.3%000%Growing
2023Q1₩32.6M+36.9%40.0%₩8.1M+36.9%000%Growing
2022Q4₩22.3M-24.1%40.0%₩5.6M-24.1%000%Mixed
2022Q3₩33.7M+17.7%4+33.3%₩8.4M-11.8%000%Competition inflow
2022Q2₩25.5M+22.2%4+33.3%₩6.4M-8.4%000%Competition inflow
2022Q1₩23.8M-35.0%4+33.3%₩6M-51.2%000%Possible crowding
2021Q4₩29.5M4₩7.4M100%
2021Q3₩28.7M3₩9.6M000%
2021Q2₩20.9M3₩7M000%
2021Q1₩36.6M3₩12.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.