SEOUL COMMERCIAL AREA

여의도역(여의도) 발달상권

영등포구여의동· Area 598,658 m² · Area code 3120149 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

시계및귀금속 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,077.6M▲ +51.2% YoY
Stores16▼ -5.9% YoY
Sales per store₩67.3M▲ +60.7% YoY

Reading this area Against a year earlier, estimated sales +51.2%, stores -5.9% and sales per store +60.7% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +32.8%
Stores±0.0%
Sales per store▲ +32.8%
Market size
Estimated sales (quarter)
₩1,077.6M
vs 2024Q4
+51.2%
Estimated transactions
1,932
Per-store economics
Estimated sales per store
₩67.3M
vs a year ago
+60.7%
Per transaction
₩558K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩67.2M – ₩1,077.6M
20212022202320242025
₩811.3M₩1,077.6M
Stores16 – 17
20212022202320242025
1616
Sales per store₩4M – ₩67.3M
20212022202320242025
₩50.7M₩67.3M
Openings0 – 3
20212022202320242025
30
Closings0 – 1
20212022202320242025
00
Franchise share24% – 25%
20212022202320242025
25%25%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +51.2%, stores YoY -5.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
16
vs a year ago
-5.9%
Franchise share
25% (4/16)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩416.9M₩1,077.6M
Stores 2024 Q1 → 2025 Q4
1716
Sales per store 2024 Q1 → 2025 Q4
₩24.5M₩67.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–148%
  • 14–1767%
  • 17–2121%
  • 21–242%
Age
  • 10s0%
  • 20s9%
  • 30s20%
  • 40s8%
  • 50s61%
  • 60+2%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon53%
  • Tue3%
  • Wed8%
  • Thu6%
  • Fri8%
  • Sat8%
  • Sun15%
Gender
  • Male30%
  • Female70%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,077.6M+51.2%16-5.9%₩67.3M+60.7%0025%Mixed
2025Q3₩677M+63.2%16-5.9%₩42.3M+73.4%0025%Mixed
2025Q2₩476.1M+6.4%16-5.9%₩29.8M+13.0%0025%Mixed
2025Q1₩531.4M+27.5%16-5.9%₩33.2M+35.4%0125%Mixed
2024Q4₩712.6M+162.3%170.0%₩41.9M+162.3%0024%Growing
2024Q3₩414.9M-1.7%170.0%₩24.4M-1.7%1124%Mixed
2024Q2₩447.5M+432.1%170.0%₩26.3M+432.1%0024%Growing
2024Q1₩416.9M+509.5%170.0%₩24.5M+509.5%0024%Growing
2023Q4₩271.6M-28.1%170.0%₩16M-28.1%0024%Mixed
2023Q3₩422M+527.7%170.0%₩24.8M+527.7%0024%Growing
2023Q2₩84.1M-75.2%170.0%₩4.9M-75.2%0024%Mixed
2023Q1₩68.4M-57.4%170.0%₩4M-57.4%0024%Mixed
2022Q4₩378M+17.7%170.0%₩22.2M+17.7%0024%Growing
2022Q3₩67.2M-87.8%170.0%₩4M-87.8%0024%Mixed
2022Q2₩339.2M-61.3%170.0%₩20M-61.3%0024%Mixed
2022Q1₩160.6M-80.2%17+6.3%₩9.4M-81.4%0024%Possible crowding
2021Q4₩321.2M17₩18.9M1124%
2021Q3₩549.7M17₩32.3M0024%
2021Q2₩875.7M17₩51.5M1024%
2021Q1₩811.3M16₩50.7M3025%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.