SEOUL COMMERCIAL AREA

여의도역(여의도) 발달상권

영등포구여의동· Area 598,658 m² · Area code 3120149 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

조명용품 2025 Q4 · Seoul data

Estimated sales (quarter)₩151.1M▼ -6.8% YoY
Stores54▼ -3.6% YoY
Sales per store₩2.8M▼ -3.3% YoY

Reading this area Estimated sales fell 6.8% from a year earlier and stores fell 3.6%. Sales per store are down 3.3%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -34.6%
Stores▼ -5.3%
Sales per store▼ -30.9%
Market size
Estimated sales (quarter)
₩151.1M
vs 2024Q4
-6.8%
Estimated transactions
367
Per-store economics
Estimated sales per store
₩2.8M
vs a year ago
-3.3%
Per transaction
₩412K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩151.1M – ₩231M
20212022202320242025
₩231M₩151.1M
Stores54 – 58
20212022202320242025
5754
Sales per store₩2.7M – ₩4.3M
20212022202320242025
₩4.1M₩2.8M
Openings0 – 2
20212022202320242025
10
Closings0 – 3
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -6.8%, stores YoY -3.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
54
vs a year ago
-3.6%
Franchise share
0% (0/54)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩191.6M₩151.1M
Stores 2024 Q1 → 2025 Q4
5754
Sales per store 2024 Q1 → 2025 Q4
₩3.4M₩2.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1149%
  • 11–144%
  • 14–1747%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s49%
  • 50s51%
  • 60+0%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon45%
  • Tue49%
  • Wed0%
  • Thu0%
  • Fri6%
  • Sat0%
  • Sun0%
Gender
  • Male100%
  • Female0%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩151.1M-6.8%54-3.6%₩2.8M-3.3%000%Shrinking
2025Q3₩231M0.0%54-3.6%₩4.3M+3.7%010%Possible recovery
2025Q2₩162.2M-19.2%55-1.8%₩2.9M-17.7%010%Mixed
2025Q1₩231M+20.6%56-1.8%₩4.1M+22.7%000%Growing
2024Q4₩162.2M+5.3%56-3.4%₩2.9M+9.1%000%Mixed
2024Q3₩231M0.0%56-3.4%₩4.1M+3.6%000%Possible recovery
2024Q2₩200.6M-13.1%56-3.4%₩3.6M-10.0%010%Shrinking
2024Q1₩191.6M-17.1%570.0%₩3.4M-17.1%010%Mixed
2023Q4₩154M-33.3%58+1.8%₩2.7M-34.5%110%Mixed
2023Q3₩231M0.0%58+1.8%₩4M-1.7%000%Mixed
2023Q2₩231M0.0%58+3.6%₩4M-3.4%100%Possible crowding
2023Q1₩231M+31.0%57+1.8%₩4.1M+28.7%000%Growing
2022Q4₩231M0.0%57+5.6%₩4.1M-5.3%220%Possible crowding
2022Q3₩231M0.0%57+5.6%₩4.1M-5.3%100%Possible crowding
2022Q2₩231M0.0%56-1.8%₩4.1M+1.8%000%Mixed
2022Q1₩176.4M-23.6%56-1.8%₩3.2M-22.3%200%Mixed
2021Q4₩231M54₩4.3M000%
2021Q3₩231M54₩4.3M030%
2021Q2₩231M57₩4.1M000%
2021Q1₩231M57₩4.1M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.