SEOUL COMMERCIAL AREA

여의도역(여의도) 발달상권

영등포구여의동· Area 598,658 m² · Area code 3120149 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩630.7M▼ -16.7% YoY
Stores27▼ -3.6% YoY
Sales per store₩23.4M▼ -13.7% YoY

Reading this area Estimated sales fell 16.7% from a year earlier and stores fell 3.6%. Sales per store are down 13.7%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -33.1%
Stores▲ +3.8%
Sales per store▼ -35.6%
Market size
Estimated sales (quarter)
₩630.7M
vs 2024Q4
-16.7%
Estimated transactions
32,520
Per-store economics
Estimated sales per store
₩23.4M
vs a year ago
-13.7%
Per transaction
₩19K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩630.7M – ₩1,095.8M
20212022202320242025
₩942.5M₩630.7M
Stores26 – 32
20212022202320242025
2627
Sales per store₩23.4M – ₩39.1M
20212022202320242025
₩36.3M₩23.4M
Openings0 – 9
20212022202320242025
90
Closings0 – 5
20212022202320242025
11
Franchise share47% – 77%
20212022202320242025
77%52%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -16.7%, stores YoY -3.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
27
vs a year ago
-3.6%
Franchise share
52% (14/27)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (2%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩865.8M₩630.7M
Stores 2024 Q1 → 2025 Q4
3227
Sales per store 2024 Q1 → 2025 Q4
₩27.1M₩23.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–116%
  • 11–1452%
  • 14–1710%
  • 17–2132%
  • 21–240%
Age
  • 10s0%
  • 20s18%
  • 30s38%
  • 40s22%
  • 50s15%
  • 60+6%
Weekday / weekend
  • Weekday93%
  • Weekend7%
Day of week
  • Mon17%
  • Tue19%
  • Wed20%
  • Thu19%
  • Fri18%
  • Sat4%
  • Sun4%
Gender
  • Male53%
  • Female47%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩630.7M-16.7%27-3.6%₩23.4M-13.7%0152%Shrinking
2025Q3₩771.9M-2.6%27-10.0%₩28.6M+8.2%2156%Possible recovery
2025Q2₩787.4M+2.9%27-10.0%₩29.2M+14.4%0352%Possible recovery
2025Q1₩724.9M-16.3%30-6.3%₩24.2M-10.7%2047%Shrinking
2024Q4₩757.6M-14.7%28-9.7%₩27.1M-5.5%0350%Shrinking
2024Q3₩792.4M-9.8%30+3.4%₩26.4M-12.8%2450%Possible crowding
2024Q2₩765M-16.0%300.0%₩25.5M-16.0%1257%Mixed
2024Q1₩865.8M-8.3%32+14.3%₩27.1M-19.8%2450%Possible crowding
2023Q4₩887.9M-9.5%31+14.8%₩28.6M-21.1%4061%Possible crowding
2023Q3₩878.8M-19.8%29+3.6%₩30.3M-22.6%3559%Possible crowding
2023Q2₩911.2M-15.3%30+3.4%₩30.4M-18.1%2060%Possible crowding
2023Q1₩944.3M+4.3%280.0%₩33.7M+4.3%2164%Growing
2022Q4₩980.7M-2.1%270.0%₩36.3M-2.1%0167%Mixed
2022Q3₩1,095.8M+3.5%280.0%₩39.1M+3.5%2464%Growing
2022Q2₩1,075.5M+3.7%29+7.4%₩37.1M-3.5%3166%Competition inflow
2022Q1₩905M-4.0%28+7.7%₩32.3M-10.8%1064%Possible crowding
2021Q4₩1,001.5M27₩37.1M1167%
2021Q3₩1,059.1M28₩37.8M2261%
2021Q2₩1,037.4M27₩38.4M1267%
2021Q1₩942.5M26₩36.3M9177%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.