SEOUL COMMERCIAL AREA

여의도역(여의도) 발달상권

영등포구여의동· Area 598,658 m² · Area code 3120149 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩6,525.5M▼ -6.8% YoY
Stores66▼ -13.2% YoY
Sales per store₩98.9M▲ +7.3% YoY

Reading this area Estimated sales fell 6.8% from a year earlier and stores fell 13.2%. Sales per store are up 7.3%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +4.1%
Stores▲ +4.8%
Sales per store▼ -0.6%
Market size
Estimated sales (quarter)
₩6,525.5M
vs 2024Q4
-6.8%
Estimated transactions
126,162
Per-store economics
Estimated sales per store
₩98.9M
vs a year ago
+7.3%
Per transaction
₩52K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩5,371.6M – ₩9,216.4M
20212022202320242025
₩6,265.6M₩6,525.5M
Stores62 – 79
20212022202320242025
6366
Sales per store₩80.1M – ₩139.6M
20212022202320242025
₩99.5M₩98.9M
Openings0 – 8
20212022202320242025
81
Closings0 – 9
20212022202320242025
00
Franchise share10% – 16%
20212022202320242025
16%14%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -6.8%, stores YoY -13.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
66
vs a year ago
-13.2%
Franchise share
14% (9/66)
Movement
Openings (rate)
1 (1%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩8,166.9M₩6,525.5M
Stores 2024 Q1 → 2025 Q4
7866
Sales per store 2024 Q1 → 2025 Q4
₩104.7M₩98.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–063%
  • 06–110%
  • 11–1440%
  • 14–1710%
  • 17–2131%
  • 21–2414%
Age
  • 10s0%
  • 20s17%
  • 30s38%
  • 40s24%
  • 50s14%
  • 60+6%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon14%
  • Tue16%
  • Wed17%
  • Thu16%
  • Fri16%
  • Sat12%
  • Sun10%
Gender
  • Male49%
  • Female51%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩6,525.5M-6.8%66-13.2%₩98.9M+7.3%1014%Shrinking
2025Q3₩6,738.4M-11.5%66-14.3%₩102.1M+3.2%0312%Shrinking
2025Q2₩5,901.1M-28.6%69-12.7%₩85.5M-18.2%1412%Shrinking
2025Q1₩5,765.6M-29.4%72-7.7%₩80.1M-23.5%1511%Shrinking
2024Q4₩7,003.5M-10.5%76-1.3%₩92.2M-9.4%6911%Mixed
2024Q3₩7,617.7M-2.5%77+4.1%₩98.9M-6.3%2413%Possible crowding
2024Q2₩8,261.6M+11.5%79+6.8%₩104.6M+4.5%7613%Growing
2024Q1₩8,166.9M+8.5%78+14.7%₩104.7M-5.4%1013%Competition inflow
2023Q4₩7,829.2M-6.3%77+20.3%₩101.7M-22.1%5213%Possible crowding
2023Q3₩7,816.3M-7.2%74+19.4%₩105.6M-22.3%7614%Possible crowding
2023Q2₩7,408.7M-19.6%74+12.1%₩100.1M-28.3%7112%Possible crowding
2023Q1₩7,526M+18.4%680.0%₩110.7M+18.4%5113%Growing
2022Q4₩8,353.8M+13.8%64-3.0%₩130.5M+17.3%4214%Mixed
2022Q3₩8,425M+56.8%62-1.6%₩135.9M+59.4%1515%Growing
2022Q2₩9,216.4M+28.2%66+3.1%₩139.6M+24.3%4414%Growing
2022Q1₩6,355M+1.4%68+7.9%₩93.5M-6.0%3210%Possible crowding
2021Q4₩7,343M66₩111.3M3012%
2021Q3₩5,371.6M63₩85.3M0213%
2021Q2₩7,188.4M64₩112.3M5514%
2021Q1₩6,265.6M63₩99.5M8016%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.