SEOUL COMMERCIAL AREA

여의도역(여의도) 발달상권

영등포구여의동· Area 598,658 m² · Area code 3120149 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

가방 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores17±0.0% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2023 Q2
Estimated sales▼ -59.0%
Stores▲ +40.0%
Sales per store▼ -70.7%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3.9M – ₩10.9M
20212022202320242025
₩10.9M
Stores10 – 17
20212022202320242025
1017
Sales per store₩291K – ₩1.1M
20212022202320242025
₩1.1M
Openings0 – 4
20212022202320242025
40
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
17
vs a year ago
0.0%
Franchise share
0% (0/17)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
Stores 2024 Q1 → 2025 Q4
1617
Sales per store 2024 Q1 → 2025 Q4

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1185%
  • 11–148%
  • 14–178%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s17%
  • 40s19%
  • 50s64%
  • 60+0%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon5%
  • Tue21%
  • Wed8%
  • Thu67%
  • Fri0%
  • Sat0%
  • Sun0%
Gender
  • Male97%
  • Female3%

Each split's share of estimated sales in 2023 Q2.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4170.0%000%
2025Q317+6.3%000%
2025Q217+6.3%000%
2025Q117+6.3%000%
2024Q417+13.3%100%
2024Q316+14.3%000%
2024Q216+14.3%000%
2024Q116+23.1%100%
2023Q415+7.1%100%
2023Q314+16.7%110%
2023Q2₩4.5M+9.8%14+16.7%₩319K-5.9%100%Competition inflow
2023Q1₩8.1M+105.8%13+8.3%₩621K+90.0%010%Growing
2022Q4₩4.1M+4.6%14+7.7%₩291K-2.9%200%Mixed
2022Q3₩5.1M+29.3%120.0%₩426K+29.3%110%Growing
2022Q2₩4.1M-52.1%12+20.0%₩339K-60.1%000%Possible crowding
2022Q1₩3.9M-64.0%12+20.0%₩327K-70.0%010%Possible crowding
2021Q4₩3.9M13₩299K100%
2021Q3₩4M12₩329K200%
2021Q2₩8.5M10₩848K000%
2021Q1₩10.9M10₩1.1M410%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2023-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.