SEOUL COMMERCIAL AREA

사당역(사당) 발달상권

서초구방배2동· Area 254,257 m² · Area code 3120160 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩25,074.5M▼ -2.9% YoY
Stores186▲ +4.5% YoY
Sales per store₩134.8M▼ -7.1% YoY

Reading this area Stores rose 4.5% from a year earlier while estimated sales stayed about the same (-2.9%), so sales per store fell 7.1%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +123.3%
Stores▲ +14.1%
Sales per store▲ +95.7%
Market size
Estimated sales (quarter)
₩25,074.5M
vs 2024Q4
-2.9%
Estimated transactions
366,475
Per-store economics
Estimated sales per store
₩134.8M
vs a year ago
-7.1%
Per transaction
₩68K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩9,918.2M – ₩25,821.2M
20212022202320242025
₩11,226.6M₩25,074.5M
Stores163 – 186
20212022202320242025
163186
Sales per store₩60.5M – ₩148M
20212022202320242025
₩68.9M₩134.8M
Openings2 – 16
20212022202320242025
38
Closings1 – 12
20212022202320242025
89
Franchise share16% – 20%
20212022202320242025
19%16%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -2.9%, stores YoY +4.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
186
vs a year ago
+4.5%
Franchise share
16% (30/186)
Movement
Openings (rate)
8 (4%)
Closings (rate)
9 (4%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩22,202.5M₩25,074.5M
Stores 2024 Q1 → 2025 Q4
172186
Sales per store 2024 Q1 → 2025 Q4
₩129.1M₩134.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–111%
  • 11–1413%
  • 14–1710%
  • 17–2151%
  • 21–2423%
Age
  • 10s0%
  • 20s15%
  • 30s27%
  • 40s13%
  • 50s17%
  • 60+27%
Weekday / weekend
  • Weekday70%
  • Weekend30%
Day of week
  • Mon11%
  • Tue13%
  • Wed13%
  • Thu13%
  • Fri20%
  • Sat21%
  • Sun10%
Gender
  • Male66%
  • Female34%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩25,074.5M-2.9%186+4.5%₩134.8M-7.1%8916%Possible crowding
2025Q3₩20,558.1M-2.8%186+7.5%₩110.5M-9.6%121017%Possible crowding
2025Q2₩22,275.1M+1.4%183+6.4%₩121.7M-4.7%8317%Possible crowding
2025Q1₩23,111.7M+4.1%177+2.9%₩130.6M+1.2%3419%Mixed
2024Q4₩25,821.2M+5.1%178+7.2%₩145.1M-2.0%6119%Mixed
2024Q3₩21,152.1M+4.9%173+3.6%₩122.3M+1.2%7520%Mixed
2024Q2₩21,959.1M+4.8%172+3.0%₩127.7M+1.7%8719%Mixed
2024Q1₩22,202.5M+3.3%172+2.4%₩129.1M+0.9%13519%Mixed
2023Q4₩24,574.1M+8.3%166-3.5%₩148M+12.2%101118%Mixed
2023Q3₩20,170.5M+10.9%167+1.2%₩120.8M+9.6%7618%Growing
2023Q2₩20,956.8M+7.6%167-1.8%₩125.5M+9.6%101217%Growing
2023Q1₩21,495.9M+80.4%168-0.6%₩128M+81.5%2718%Growing
2022Q4₩22,685.6M+32.9%172+2.4%₩131.9M+29.8%16718%Growing
2022Q3₩18,184.6M+83.3%165+0.6%₩110.2M+82.2%2718%Growing
2022Q2₩19,469M+39.1%170+3.0%₩114.5M+35.0%10917%Growing
2022Q1₩11,916.8M+6.1%169+3.7%₩70.5M+2.4%4317%Mixed
2021Q4₩17,074.8M168₩101.6M9417%
2021Q3₩9,918.2M164₩60.5M5717%
2021Q2₩13,992.6M165₩84.8M121218%
2021Q1₩11,226.6M163₩68.9M3819%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.