SEOUL COMMERCIAL AREA

사당역(사당) Developed area

Seocho-gu (서초구) 방배2동· Area 254,257 m² · Area code 3120160 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

시계및귀금속 2025 Q4 · Seoul data

Estimated sales (quarter)₩16M▼ -66.1% YoY
Stores3▼ -40.0% YoY
Sales per store₩5.3M▼ -43.5% YoY

Reading this area Estimated sales fell 66.1% from a year earlier and stores fell 40.0%. Sales per store are down 43.5%. (vs a year earlier: Sales↓ · Stores↓ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -32.0%
Stores▼ -50.0%
Sales per store▲ +36.0%
Market size
Estimated sales (quarter)
₩16M
vs 2024Q4
-66.1%
Estimated transactions
211
Per-store economics
Estimated sales per store
₩5.3M
vs a year ago
-43.5%
Per transaction
₩76K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩5.6M – ₩47.8M
20212022202320242025
₩23.5M₩16M
Stores3 – 6
20212022202320242025
63
Sales per store₩1.1M – ₩9.4M
20212022202320242025
₩3.9M₩5.3M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -66.1%, stores YoY -40.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
-40.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩16.3M₩16M
Stores 2024 Q1 → 2025 Q4
53
Sales per store 2024 Q1 → 2025 Q4
₩3.3M₩5.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–149%
  • 14–1788%
  • 17–212%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s1%
  • 40s4%
  • 50s19%
  • 60+77%
Weekday / weekend
  • Weekday99%
  • Weekend1%
Day of week
  • Mon3%
  • Tue2%
  • Wed21%
  • Thu70%
  • Fri3%
  • Sat1%
  • Sun0%
Gender
  • Male8%
  • Female92%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩16M-66.1%3-40.0%₩5.3M-43.5%000%Sales↓ · Stores↓ · Per store↓
2025Q3₩25.9M+87.6%3-40.0%₩8.6M+212.7%000%Sales↑ · Stores↓ · Per store↑
2025Q2₩17.8M+177.5%3-40.0%₩5.9M+362.5%000%Sales↑ · Stores↓ · Per store↑
2025Q1₩19.9M+22.3%3-40.0%₩6.6M+103.9%000%Sales↑ · Stores↓ · Per store↑
2024Q4₩47.1M+153.2%50.0%₩9.4M+153.2%000%Sales↑ · Stores→ · Per store↑
2024Q3₩13.8M-64.0%50.0%₩2.8M-64.0%000%Sales↓ · Stores→ · Per store↓
2024Q2₩6.4M-36.0%50.0%₩1.3M-36.0%000%Sales↓ · Stores→ · Per store↓
2024Q1₩16.3M-8.8%50.0%₩3.3M-8.8%000%Sales↓ · Stores→ · Per store↓
2023Q4₩18.6M+232.3%50.0%₩3.7M+232.3%000%Sales↑ · Stores→ · Per store↑
2023Q3₩38.4M+302.6%50.0%₩7.7M+302.6%000%Sales↑ · Stores→ · Per store↑
2023Q2₩10M-19.2%50.0%₩2M-19.2%000%Sales↓ · Stores→ · Per store↓
2023Q1₩17.8M+183.1%50.0%₩3.6M+183.1%000%Sales↑ · Stores→ · Per store↑
2022Q4₩5.6M-80.8%5-16.7%₩1.1M-77.0%000%Sales↓ · Stores↓ · Per store↓
2022Q3₩9.5M-80.0%5-16.7%₩1.9M-76.0%000%Sales↓ · Stores↓ · Per store↓
2022Q2₩12.4M+17.4%5-16.7%₩2.5M+40.8%000%Sales↑ · Stores↓ · Per store↑
2022Q1₩6.3M-73.2%5-16.7%₩1.3M-67.8%010%Sales↓ · Stores↓ · Per store↓
2021Q4₩29.2M6₩4.9M000%
2021Q3₩47.8M6₩8M000%
2021Q2₩10.6M6₩1.8M000%
2021Q1₩23.5M6₩3.9M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.