SEOUL COMMERCIAL AREA

사당역(사당) Developed area

Seocho-gu (서초구) 방배2동· Area 254,257 m² · Area code 3120160 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩3,156M▲ +2.6% YoY
Stores18▼ -18.2% YoY
Sales per store₩175.3M▲ +25.4% YoY

Reading this area Stores fell 18.2% from a year earlier while estimated sales held at +2.6%, so sales per store rose 25.4%. (vs a year earlier: Sales→ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +51.5%
Stores▲ +5.9%
Sales per store▲ +43.0%
Market size
Estimated sales (quarter)
₩3,156M
vs 2024Q4
+2.6%
Estimated transactions
38,475
Per-store economics
Estimated sales per store
₩175.3M
vs a year ago
+25.4%
Per transaction
₩82K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,528.4M – ₩3,309.4M
20212022202320242025
₩2,083.7M₩3,156M
Stores17 – 24
20212022202320242025
1718
Sales per store₩80.4M – ₩175.3M
20212022202320242025
₩122.6M₩175.3M
Openings0 – 3
20212022202320242025
01
Closings0 – 4
20212022202320242025
03
Franchise share13% – 28%
20212022202320242025
18%28%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +2.6%, stores YoY -18.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
18
vs a year ago
-18.2%
Franchise share
28% (5/18)
Movement
Openings (rate)
1 (4%)
Closings (rate)
3 (13%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩3,309.4M₩3,156M
Stores 2024 Q1 → 2025 Q4
2218
Sales per store 2024 Q1 → 2025 Q4
₩150.4M₩175.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1419%
  • 14–1718%
  • 17–2150%
  • 21–2412%
Age
  • 10s0%
  • 20s12%
  • 30s23%
  • 40s15%
  • 50s16%
  • 60+33%
Weekday / weekend
  • Weekday58%
  • Weekend42%
Day of week
  • Mon10%
  • Tue10%
  • Wed11%
  • Thu12%
  • Fri15%
  • Sat23%
  • Sun19%
Gender
  • Male54%
  • Female46%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩3,156M+2.6%18-18.2%₩175.3M+25.4%1328%Sales→ · Stores↓ · Per store↑
2025Q3₩3,221.6M+7.0%20-13.0%₩161.1M+23.1%0225%Sales↑ · Stores↓ · Per store↑
2025Q2₩3,169.3M+11.3%220.0%₩144.1M+11.3%1123%Sales↑ · Stores→ · Per store↑
2025Q1₩3,140.4M-5.1%220.0%₩142.7M-5.1%1023%Sales↓ · Stores→ · Per store↓
2024Q4₩3,076.2M+0.1%22-8.3%₩139.8M+9.2%1118%Sales→ · Stores↓ · Per store↑
2024Q3₩3,010.8M+1.8%23-4.2%₩130.9M+6.2%1013%Sales→ · Stores↓ · Per store↑
2024Q2₩2,847.3M+1.5%22-4.3%₩129.4M+6.1%0014%Sales→ · Stores↓ · Per store↑
2024Q1₩3,309.4M+4.0%220.0%₩150.4M+4.0%0414%Sales↑ · Stores→ · Per store↑
2023Q4₩3,071.9M-6.7%24+4.3%₩128M-10.6%1121%Sales↓ · Stores↑ · Per store↓
2023Q3₩2,957.8M-9.3%24+9.1%₩123.2M-16.8%1021%Sales↓ · Stores↑ · Per store↓
2023Q2₩2,805.5M+0.9%23+15.0%₩122M-12.2%1022%Sales→ · Stores↑ · Per store↓
2023Q1₩3,183.6M+108.3%22+15.8%₩144.7M+79.9%0123%Sales↑ · Stores↑ · Per store↑
2022Q4₩3,292.8M+15.2%23+27.8%₩143.2M-9.9%1022%Sales↑ · Stores↑ · Per store↓
2022Q3₩3,260.2M+66.2%22+29.4%₩148.2M+28.4%2023%Sales↑ · Stores↑ · Per store↑
2022Q2₩2,779.7M+18.4%20+17.6%₩139M+0.7%3025%Sales↑ · Stores↑ · Per store→
2022Q1₩1,528.4M-26.6%19+11.8%₩80.4M-34.4%1016%Sales↓ · Stores↑ · Per store↓
2021Q4₩2,858.9M18₩158.8M1017%
2021Q3₩1,961.8M17₩115.4M1118%
2021Q2₩2,347.1M17₩138.1M1118%
2021Q1₩2,083.7M17₩122.6M0018%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.