SEOUL COMMERCIAL AREA

신논현역 1번 발달상권

서초구반포1동· Area 140,535 m² · Area code 3120177 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,149.2M▼ -9.6% YoY
Stores26▼ -3.7% YoY
Sales per store₩44.2M▼ -6.1% YoY

Reading this area Estimated sales fell 9.6% from a year earlier and stores fell 3.7%. Sales per store are down 6.1%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +17.7%
Stores▼ -3.7%
Sales per store▲ +22.2%
Market size
Estimated sales (quarter)
₩1,149.2M
vs 2024Q4
-9.6%
Estimated transactions
26,571
Per-store economics
Estimated sales per store
₩44.2M
vs a year ago
-6.1%
Per transaction
₩43K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩942.9M – ₩1,506.2M
20212022202320242025
₩976.3M₩1,149.2M
Stores21 – 27
20212022202320242025
2726
Sales per store₩36.2M – ₩65.5M
20212022202320242025
₩36.2M₩44.2M
Openings0 – 5
20212022202320242025
32
Closings0 – 3
20212022202320242025
20
Franchise share15% – 26%
20212022202320242025
15%19%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -9.6%, stores YoY -3.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
26
vs a year ago
-3.7%
Franchise share
19% (5/26)
Movement
Openings (rate)
2 (7%)
Closings (rate)
0 (0%)
Net store change
+2
Estimated sales 2024 Q1 → 2025 Q4
₩1,230.7M₩1,149.2M
Stores 2024 Q1 → 2025 Q4
2726
Sales per store 2024 Q1 → 2025 Q4
₩45.6M₩44.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–063%
  • 06–111%
  • 11–1428%
  • 14–176%
  • 17–2135%
  • 21–2426%
Age
  • 10s0%
  • 20s12%
  • 30s26%
  • 40s20%
  • 50s21%
  • 60+21%
Weekday / weekend
  • Weekday86%
  • Weekend14%
Day of week
  • Mon17%
  • Tue20%
  • Wed17%
  • Thu16%
  • Fri16%
  • Sat11%
  • Sun3%
Gender
  • Male65%
  • Female35%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,149.2M-9.6%26-3.7%₩44.2M-6.1%2019%Shrinking
2025Q3₩1,106M+8.6%24-11.1%₩46.1M+22.2%1221%Mixed
2025Q2₩996.8M-10.7%25-7.4%₩39.9M-3.6%0020%Shrinking
2025Q1₩1,110.2M-9.8%25-7.4%₩44.4M-2.6%0220%Shrinking
2024Q4₩1,270.7M-0.0%27+22.7%₩47.1M-18.5%0019%Possible crowding
2024Q3₩1,018.2M-3.9%27+22.7%₩37.7M-21.7%1119%Possible crowding
2024Q2₩1,116.6M+3.3%27+22.7%₩41.4M-15.8%0019%Competition inflow
2024Q1₩1,230.7M+4.1%27+28.6%₩45.6M-19.0%5019%Competition inflow
2023Q4₩1,271.2M-5.8%220.0%₩57.8M-5.8%1123%Mixed
2023Q3₩1,059.2M-10.6%22-4.3%₩48.1M-6.5%0023%Shrinking
2023Q2₩1,080.5M-28.3%22-4.3%₩49.1M-25.0%1023%Shrinking
2023Q1₩1,182.1M+6.6%21-12.5%₩56.3M+21.8%0124%Mixed
2022Q4₩1,349.3M-2.5%22-8.3%₩61.3M+6.4%0223%Possible recovery
2022Q3₩1,184.3M+25.6%23-11.5%₩51.5M+42.0%0026%Mixed
2022Q2₩1,506.2M+18.5%23-14.8%₩65.5M+39.1%0126%Mixed
2022Q1₩1,108.8M+13.6%24-11.1%₩46.2M+27.8%0025%Mixed
2021Q4₩1,383.6M24₩57.6M3325%
2021Q3₩942.9M26₩36.3M0115%
2021Q2₩1,270.9M27₩47.1M0015%
2021Q1₩976.3M27₩36.2M3215%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.