SEOUL COMMERCIAL AREA

신논현역 1번 발달상권

서초구반포1동· Area 140,535 m² · Area code 3120177 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩24.7M▼ -76.9% YoY
Stores4▼ -20.0% YoY
Sales per store₩6.2M▼ -71.1% YoY

Reading this area Estimated sales fell 76.9% from a year earlier and stores fell 20.0%. Sales per store are down 71.1%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -78.5%
Stores▲ +33.3%
Sales per store▼ -83.9%
Market size
Estimated sales (quarter)
₩24.7M
vs 2024Q4
-76.9%
Estimated transactions
1,952
Per-store economics
Estimated sales per store
₩6.2M
vs a year ago
-71.1%
Per transaction
₩13K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩24.7M – ₩154M
20212022202320242025
₩114.9M₩24.7M
Stores3 – 5
20212022202320242025
34
Sales per store₩6.2M – ₩41.6M
20212022202320242025
₩38.3M₩6.2M
Openings0 – 2
20212022202320242025
01
Closings0 – 3
20212022202320242025
03
Franchise share25% – 67%
20212022202320242025
67%25%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -76.9%, stores YoY -20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
-20.0%
Franchise share
25% (1/4)
Movement
Openings (rate)
1 (20%)
Closings (rate)
3 (60%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩128.8M₩24.7M
Stores 2024 Q1 → 2025 Q4
54
Sales per store 2024 Q1 → 2025 Q4
₩25.8M₩6.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1115%
  • 11–1437%
  • 14–1716%
  • 17–2129%
  • 21–243%
Age
  • 10s0%
  • 20s20%
  • 30s40%
  • 40s23%
  • 50s13%
  • 60+4%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon17%
  • Tue14%
  • Wed15%
  • Thu19%
  • Fri21%
  • Sat8%
  • Sun5%
Gender
  • Male54%
  • Female46%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩24.7M-76.9%4-20.0%₩6.2M-71.1%1325%Shrinking
2025Q3₩82.3M-22.2%5+25.0%₩16.5M-37.7%0040%Possible crowding
2025Q2₩107M-16.1%5+25.0%₩21.4M-32.8%0040%Possible crowding
2025Q1₩100.8M-21.7%50.0%₩20.2M-21.7%0040%Mixed
2024Q4₩107M-30.5%5+25.0%₩21.4M-44.4%2140%Possible crowding
2024Q3₩105.8M-24.9%40.0%₩26.5M-24.9%0050%Mixed
2024Q2₩127.5M-16.7%40.0%₩31.9M-16.7%0150%Mixed
2024Q1₩128.8M-11.1%5+25.0%₩25.8M-28.9%1040%Possible crowding
2023Q4₩154M+2.8%40.0%₩38.5M+2.8%0050%Mixed
2023Q3₩141M-1.5%40.0%₩35.2M-1.5%0050%Mixed
2023Q2₩153M+13.4%40.0%₩38.2M+13.4%0050%Growing
2023Q1₩144.8M+39.0%40.0%₩36.2M+39.0%0050%Growing
2022Q4₩149.8M+19.9%4+33.3%₩37.4M-10.0%0050%Competition inflow
2022Q3₩143.1M+28.0%4+33.3%₩35.8M-4.0%0050%Competition inflow
2022Q2₩134.9M+10.1%4+33.3%₩33.7M-17.4%0050%Competition inflow
2022Q1₩104.2M-9.3%4+33.3%₩26M-32.0%1050%Possible crowding
2021Q4₩124.9M3₩41.6M0067%
2021Q3₩111.8M3₩37.3M0067%
2021Q2₩122.6M3₩40.9M0067%
2021Q1₩114.9M3₩38.3M0067%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.