SEOUL COMMERCIAL AREA

신논현역 1번 발달상권

서초구반포1동· Area 140,535 m² · Area code 3120177 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

네일숍 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores6▼ -25.0% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2023 Q4
Estimated sales▼ -77.4%
Stores▲ +10.0%
Sales per store▼ -79.5%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1.2M – ₩15.9M
20212022202320242025
₩5.4M
Stores6 – 12
20212022202320242025
106
Sales per store₩110K – ₩1.3M
20212022202320242025
₩536K
Openings0 – 3
20212022202320242025
10
Closings0 – 2
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
-25.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
Stores 2024 Q1 → 2025 Q4
116
Sales per store 2024 Q1 → 2025 Q4

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1448%
  • 14–1712%
  • 17–2140%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s60%
  • 40s0%
  • 50s0%
  • 60+40%
Weekday / weekend
  • Weekday52%
  • Weekend48%
Day of week
  • Mon12%
  • Tue0%
  • Wed0%
  • Thu40%
  • Fri0%
  • Sat48%
  • Sun0%
Gender
  • Male0%
  • Female100%

Each split's share of estimated sales in 2023 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q46-25.0%000%
2025Q36-33.3%010%
2025Q27-30.0%000%
2025Q17-36.4%010%
2024Q48-27.3%010%
2024Q39-18.2%010%
2024Q210-9.1%010%
2024Q1110.0%000%
2023Q4₩1.2M-70.5%110.0%₩110K-70.5%000%Mixed
2023Q3₩4.1M-74.4%11-8.3%₩369K-72.1%000%Shrinking
2023Q2₩5.2M-56.7%11+10.0%₩471K-60.6%220%Possible crowding
2023Q1₩2.6M-70.9%11+22.2%₩236K-76.2%000%Possible crowding
2022Q4₩4.1M+16.4%11+10.0%₩372K+5.8%010%Growing
2022Q3₩15.9M+219.9%12+20.0%₩1.3M+166.6%310%Growing
2022Q2₩12M+187.2%100.0%₩1.2M+187.2%100%Growing
2022Q1₩8.9M+66.8%9-10.0%₩993K+85.3%010%Mixed
2021Q4₩3.5M10₩352K000%
2021Q3₩5M10₩497K000%
2021Q2₩4.2M10₩416K000%
2021Q1₩5.4M10₩536K110%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2023-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.