SEOUL COMMERCIAL AREA

신논현역 1번 Developed area

Seocho-gu (서초구) 반포1동· Area 140,535 m² · Area code 3120177 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

조명용품 2025 Q4 · Seoul data

Estimated sales (quarter)₩11.5M▲ +395.3% YoY
Stores7▼ -22.2% YoY
Sales per store₩1.6M▲ +536.8% YoY

Reading this area Against a year earlier, estimated sales +395.3%, stores -22.2% and sales per store +536.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +420.4%
Stores▼ -30.0%
Sales per store▲ +643.5%
Market size
Estimated sales (quarter)
₩11.5M
vs 2024Q4
+395.3%
Estimated transactions
518
Per-store economics
Estimated sales per store
₩1.6M
vs a year ago
+536.8%
Per transaction
₩22K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2.2M – ₩17.8M
20212022202320242025
₩2.2M₩11.5M
Stores7 – 10
20212022202320242025
107
Sales per store₩222K – ₩2.2M
20212022202320242025
₩222K₩1.6M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +395.3%, stores YoY -22.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
-22.2%
Franchise share
0% (0/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (14%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩7.9M₩11.5M
Stores 2024 Q1 → 2025 Q4
97
Sales per store 2024 Q1 → 2025 Q4
₩881K₩1.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1113%
  • 11–1428%
  • 14–1736%
  • 17–2124%
  • 21–240%
Age
  • 10s0%
  • 20s12%
  • 30s9%
  • 40s12%
  • 50s37%
  • 60+30%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon5%
  • Tue20%
  • Wed20%
  • Thu23%
  • Fri15%
  • Sat17%
  • Sun0%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩11.5M+395.3%7-22.2%₩1.6M+536.8%010%Mixed
2025Q3₩8.2M+182.4%8-11.1%₩1M+217.7%000%Mixed
2025Q2₩11M+228.9%8-11.1%₩1.4M+270.0%000%Mixed
2025Q1₩17.8M+125.0%8-11.1%₩2.2M+153.1%010%Mixed
2024Q4₩2.3M-57.3%9-10.0%₩259K-52.6%000%Shrinking
2024Q3₩2.9M-27.8%9-10.0%₩322K-19.7%000%Shrinking
2024Q2₩3.3M-22.1%9-10.0%₩370K-13.4%000%Shrinking
2024Q1₩7.9M+156.6%9-10.0%₩881K+185.1%010%Mixed
2023Q4₩5.5M+33.7%100.0%₩546K+33.7%000%Growing
2023Q3₩4M+11.6%100.0%₩401K+11.6%000%Growing
2023Q2₩4.3M-10.0%100.0%₩427K-10.0%000%Mixed
2023Q1₩3.1M-6.4%100.0%₩309K-6.4%000%Mixed
2022Q4₩4.1M+48.9%100.0%₩409K+48.9%000%Growing
2022Q3₩3.6M-32.3%100.0%₩359K-32.3%000%Mixed
2022Q2₩4.8M-17.9%100.0%₩475K-17.9%000%Mixed
2022Q1₩3.3M+48.9%100.0%₩330K+48.9%000%Growing
2021Q4₩2.7M10₩274K000%
2021Q3₩5.3M10₩530K000%
2021Q2₩5.8M10₩579K000%
2021Q1₩2.2M10₩222K000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.