SEOUL COMMERCIAL AREA

신논현역 1번 발달상권

서초구반포1동· Area 140,535 m² · Area code 3120177 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩367.1M▼ -36.5% YoY
Stores11▼ -21.4% YoY
Sales per store₩33.4M▼ -19.2% YoY

Reading this area Estimated sales fell 36.5% from a year earlier and stores fell 21.4%. Sales per store are down 19.2%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +49.0%
Stores▲ +22.2%
Sales per store▲ +21.9%
Market size
Estimated sales (quarter)
₩367.1M
vs 2024Q4
-36.5%
Estimated transactions
5,333
Per-store economics
Estimated sales per store
₩33.4M
vs a year ago
-19.2%
Per transaction
₩69K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩246.5M – ₩987.8M
20212022202320242025
₩246.5M₩367.1M
Stores8 – 14
20212022202320242025
911
Sales per store₩27.4M – ₩109.8M
20212022202320242025
₩27.4M₩33.4M
Openings0 – 3
20212022202320242025
10
Closings0 – 2
20212022202320242025
00
Franchise share14% – 25%
20212022202320242025
22%18%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -36.5%, stores YoY -21.4%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
-21.4%
Franchise share
18% (2/11)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩646.9M₩367.1M
Stores 2024 Q1 → 2025 Q4
1311
Sales per store 2024 Q1 → 2025 Q4
₩49.8M₩33.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0627%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–2115%
  • 21–2458%
Age
  • 10s0%
  • 20s16%
  • 30s34%
  • 40s20%
  • 50s19%
  • 60+11%
Weekday / weekend
  • Weekday72%
  • Weekend28%
Day of week
  • Mon10%
  • Tue12%
  • Wed13%
  • Thu17%
  • Fri20%
  • Sat19%
  • Sun9%
Gender
  • Male72%
  • Female28%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩367.1M-36.5%11-21.4%₩33.4M-19.2%0018%Shrinking
2025Q3₩365.4M-37.7%11-15.4%₩33.2M-26.4%0018%Shrinking
2025Q2₩314.3M-46.3%11-15.4%₩28.6M-36.5%0118%Shrinking
2025Q1₩413.3M-36.1%12-7.7%₩34.4M-30.8%0217%Shrinking
2024Q4₩578.3M-19.9%14+7.7%₩41.3M-25.6%1014%Possible crowding
2024Q3₩586.7M-19.7%130.0%₩45.1M-19.7%0015%Mixed
2024Q2₩585.4M-30.1%13+8.3%₩45M-35.5%0015%Possible crowding
2024Q1₩646.9M-28.9%13+8.3%₩49.8M-34.4%0015%Possible crowding
2023Q4₩722.1M-23.8%13+18.2%₩55.5M-35.5%0015%Possible crowding
2023Q3₩730.3M-26.1%13+44.4%₩56.2M-48.8%1015%Possible crowding
2023Q2₩837.2M-4.0%12+50.0%₩69.8M-36.0%0017%Possible crowding
2023Q1₩909.7M+230.4%12+33.3%₩75.8M+147.8%1017%Growing
2022Q4₩947.3M+45.9%11+22.2%₩86.1M+19.3%3118%Growing
2022Q3₩987.8M+208.9%90.0%₩109.8M+208.9%1022%Growing
2022Q2₩872.6M+111.0%8-11.1%₩109.1M+137.4%0125%Mixed
2022Q1₩275.3M+11.7%90.0%₩30.6M+11.7%0022%Growing
2021Q4₩649.4M9₩72.2M0022%
2021Q3₩319.8M9₩35.5M1122%
2021Q2₩413.5M9₩45.9M0022%
2021Q1₩246.5M9₩27.4M1022%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.