SEOUL COMMERCIAL AREA

신논현역 1번 발달상권

서초구반포1동· Area 140,535 m² · Area code 3120177 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

세탁소 2025 Q4 · Seoul data

Estimated sales (quarter)₩119.1M▼ -1.9% YoY
Stores6±0.0% YoY
Sales per store₩19.9M▼ -1.9% YoY

Reading this area Against a year earlier, estimated sales -1.9%, stores 0.0% and sales per store -1.9% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +74.6%
Stores▲ +20.0%
Sales per store▲ +45.5%
Market size
Estimated sales (quarter)
₩119.1M
vs 2024Q4
-1.9%
Estimated transactions
3,310
Per-store economics
Estimated sales per store
₩19.9M
vs a year ago
-1.9%
Per transaction
₩36K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩64.2M – ₩134.5M
20212022202320242025
₩68.2M₩119.1M
Stores4 – 6
20212022202320242025
56
Sales per store₩11.8M – ₩32.5M
20212022202320242025
₩13.6M₩19.9M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share17% – 25%
20212022202320242025
20%17%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -1.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
17% (1/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩109.7M₩119.1M
Stores 2024 Q1 → 2025 Q4
56
Sales per store 2024 Q1 → 2025 Q4
₩21.9M₩19.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1120%
  • 11–1436%
  • 14–1721%
  • 17–2123%
  • 21–240%
Age
  • 10s1%
  • 20s4%
  • 30s34%
  • 40s28%
  • 50s16%
  • 60+18%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon17%
  • Tue10%
  • Wed21%
  • Thu21%
  • Fri14%
  • Sat13%
  • Sun4%
Gender
  • Male68%
  • Female32%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩119.1M-1.9%60.0%₩19.9M-1.9%0017%Mixed
2025Q3₩71M-15.3%6+20.0%₩11.8M-29.4%0017%Possible crowding
2025Q2₩134.5M+1.1%6+20.0%₩22.4M-15.8%0017%Possible crowding
2025Q1₩84.6M-22.9%6+20.0%₩14.1M-35.7%0017%Possible crowding
2024Q4₩121.4M-3.4%6+20.0%₩20.2M-19.5%1017%Possible crowding
2024Q3₩83.9M-14.5%50.0%₩16.8M-14.5%0020%Mixed
2024Q2₩133M+12.3%50.0%₩26.6M+12.3%0020%Growing
2024Q1₩109.7M+9.5%50.0%₩21.9M+9.5%0020%Growing
2023Q4₩125.6M+16.4%5+25.0%₩25.1M-6.8%0020%Competition inflow
2023Q3₩98.1M+19.7%5+25.0%₩19.6M-4.2%0020%Competition inflow
2023Q2₩118.4M-9.0%5+25.0%₩23.7M-27.2%0020%Possible crowding
2023Q1₩100.2M+13.5%50.0%₩20M+13.5%1020%Growing
2022Q4₩107.9M-0.7%4-20.0%₩27M+24.2%0025%Possible recovery
2022Q3₩82M+27.7%4-20.0%₩20.5M+59.6%0025%Mixed
2022Q2₩130.1M+14.6%4-20.0%₩32.5M+43.3%0125%Mixed
2022Q1₩88.3M+29.4%50.0%₩17.7M+29.4%0020%Growing
2021Q4₩108.6M5₩21.7M0020%
2021Q3₩64.2M5₩12.8M0020%
2021Q2₩113.5M5₩22.7M0020%
2021Q1₩68.2M5₩13.6M0120%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.