SEOUL COMMERCIAL AREA

신논현역 1번 Developed area

Seocho-gu (서초구) 반포1동· Area 140,535 m² · Area code 3120177 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩104M▼ -3.9% YoY
Stores5▲ +25.0% YoY
Sales per store₩20.8M▼ -23.1% YoY

Reading this area Stores rose 25.0% from a year earlier while estimated sales stayed about the same (-3.9%), so sales per store fell 23.1%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +33.1%
Stores▲ +25.0%
Sales per store▲ +6.5%
Market size
Estimated sales (quarter)
₩104M
vs 2024Q4
-3.9%
Estimated transactions
6,271
Per-store economics
Estimated sales per store
₩20.8M
vs a year ago
-23.1%
Per transaction
₩17K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩76.9M – ₩131.1M
20212022202320242025
₩78.2M₩104M
Stores4 – 5
20212022202320242025
45
Sales per store₩18.5M – ₩32.8M
20212022202320242025
₩19.5M₩20.8M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -3.9%, stores YoY +25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
+25.0%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩112.1M₩104M
Stores 2024 Q1 → 2025 Q4
45
Sales per store 2024 Q1 → 2025 Q4
₩28M₩20.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1473%
  • 14–1723%
  • 17–214%
  • 21–240%
Age
  • 10s1%
  • 20s20%
  • 30s41%
  • 40s22%
  • 50s10%
  • 60+6%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon16%
  • Tue13%
  • Wed19%
  • Thu17%
  • Fri18%
  • Sat17%
  • Sun0%
Gender
  • Male68%
  • Female32%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩104M-3.9%5+25.0%₩20.8M-23.1%000%Possible crowding
2025Q3₩92.7M+3.2%5+25.0%₩18.5M-17.5%100%Competition inflow
2025Q2₩92.3M-5.7%40.0%₩23.1M-5.7%000%Mixed
2025Q1₩103.3M-7.9%40.0%₩25.8M-7.9%000%Mixed
2024Q4₩108.3M-7.2%40.0%₩27.1M-7.2%000%Mixed
2024Q3₩89.9M-15.1%40.0%₩22.5M-15.1%000%Mixed
2024Q2₩97.9M-25.3%40.0%₩24.5M-25.3%000%Mixed
2024Q1₩112.1M-7.6%40.0%₩28M-7.6%000%Mixed
2023Q4₩116.6M+6.2%40.0%₩29.2M+6.2%000%Growing
2023Q3₩105.9M-2.9%40.0%₩26.5M-2.9%000%Mixed
2023Q2₩131.1M+16.7%40.0%₩32.8M+16.7%000%Growing
2023Q1₩121.4M+39.8%40.0%₩30.3M+39.8%000%Growing
2022Q4₩109.8M+28.6%40.0%₩27.4M+28.6%000%Growing
2022Q3₩109M+41.7%40.0%₩27.2M+41.7%000%Growing
2022Q2₩112.3M+28.7%40.0%₩28.1M+28.7%000%Growing
2022Q1₩86.8M+11.1%40.0%₩21.7M+11.1%000%Growing
2021Q4₩85.4M4₩21.3M000%
2021Q3₩76.9M4₩19.2M000%
2021Q2₩87.3M4₩21.8M110%
2021Q1₩78.2M4₩19.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.