SEOUL COMMERCIAL AREA

신논현역 1번 발달상권

서초구반포1동· Area 140,535 m² · Area code 3120177 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩145.2M▲ +5.2% YoY
Stores4▼ -33.3% YoY
Sales per store₩36.3M▲ +57.7% YoY

Reading this area Against a year earlier, estimated sales +5.2%, stores -33.3% and sales per store +57.7% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +379.8%
Stores▼ -33.3%
Sales per store▲ +619.6%
Market size
Estimated sales (quarter)
₩145.2M
vs 2024Q4
+5.2%
Estimated transactions
88
Per-store economics
Estimated sales per store
₩36.3M
vs a year ago
+57.7%
Per transaction
₩1.7M
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩12.5M – ₩145.2M
20212022202320242025
₩30.3M₩145.2M
Stores4 – 7
20212022202320242025
64
Sales per store₩2.5M – ₩36.3M
20212022202320242025
₩5M₩36.3M
Openings0 – 2
20212022202320242025
10
Closings0 – 2
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +5.2%, stores YoY -33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
-33.3%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (25%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩20.8M₩145.2M
Stores 2024 Q1 → 2025 Q4
64
Sales per store 2024 Q1 → 2025 Q4
₩3.5M₩36.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–140%
  • 14–1798%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s4%
  • 50s96%
  • 60+0%
Weekday / weekend
  • Weekday99%
  • Weekend1%
Day of week
  • Mon0%
  • Tue43%
  • Wed0%
  • Thu0%
  • Fri56%
  • Sat1%
  • Sun0%
Gender
  • Male48%
  • Female52%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩145.2M+5.2%4-33.3%₩36.3M+57.7%010%Mixed
2025Q3₩93.1M+362.5%5+25.0%₩18.6M+270.0%010%Growing
2025Q2₩139.4M+556.1%6+20.0%₩23.2M+446.8%000%Growing
2025Q1₩87M+318.2%60.0%₩14.5M+318.2%000%Growing
2024Q4₩138.1M+480.7%6+20.0%₩23M+383.9%200%Growing
2024Q3₩20.1M-13.4%4-20.0%₩5M+8.3%010%Shrinking
2024Q2₩21.3M-32.2%5-16.7%₩4.3M-18.6%010%Shrinking
2024Q1₩20.8M-7.8%60.0%₩3.5M-7.8%100%Mixed
2023Q4₩23.8M+41.4%5-16.7%₩4.8M+69.6%000%Mixed
2023Q3₩23.2M+6.8%5-16.7%₩4.6M+28.2%010%Mixed
2023Q2₩31.3M+91.7%6+20.0%₩5.2M+59.8%000%Growing
2023Q1₩22.6M+80.5%6+20.0%₩3.8M+50.5%000%Growing
2022Q4₩16.8M-51.1%6+20.0%₩2.8M-59.2%000%Possible crowding
2022Q3₩21.8M+43.7%6+20.0%₩3.6M+19.8%100%Growing
2022Q2₩16.3M-12.3%5-28.6%₩3.3M+22.8%000%Shrinking
2022Q1₩12.5M-58.7%5-16.7%₩2.5M-50.4%000%Shrinking
2021Q4₩34.4M5₩6.9M000%
2021Q3₩15.1M5₩3M020%
2021Q2₩18.6M7₩2.7M100%
2021Q1₩30.3M6₩5M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.