SEOUL COMMERCIAL AREA

압구정역 Developed area

Gangnam-gu (강남구) 신사동· Area 251,746 m² · Area code 3120188 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩523.5M▲ +34.8% YoY
Stores5▼ -16.7% YoY
Sales per store₩104.7M▲ +61.8% YoY

Reading this area Against a year earlier, estimated sales +34.8%, stores -16.7% and sales per store +61.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -44.2%
Stores▼ -16.7%
Sales per store▼ -33.1%
Market size
Estimated sales (quarter)
₩523.5M
vs 2024Q4
+34.8%
Estimated transactions
27,704
Per-store economics
Estimated sales per store
₩104.7M
vs a year ago
+61.8%
Per transaction
₩19K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩347.9M – ₩1,021.1M
20212022202320242025
₩939.1M₩523.5M
Stores5 – 6
20212022202320242025
65
Sales per store₩58M – ₩170.2M
20212022202320242025
₩156.5M₩104.7M
Openings0 – 3
20212022202320242025
21
Closings0 – 2
20212022202320242025
01
Franchise share150% – 260%
20212022202320242025
200%260%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +34.8%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-16.7%
Franchise share
260% (13/5)
Movement
Openings (rate)
1 (6%)
Closings (rate)
1 (6%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩347.9M₩523.5M
Stores 2024 Q1 → 2025 Q4
65
Sales per store 2024 Q1 → 2025 Q4
₩58M₩104.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–118%
  • 11–1434%
  • 14–1713%
  • 17–2138%
  • 21–247%
Age
  • 10s2%
  • 20s14%
  • 30s20%
  • 40s18%
  • 50s24%
  • 60+23%
Weekday / weekend
  • Weekday80%
  • Weekend20%
Day of week
  • Mon16%
  • Tue16%
  • Wed15%
  • Thu15%
  • Fri18%
  • Sat12%
  • Sun8%
Gender
  • Male48%
  • Female52%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩523.5M+34.8%5-16.7%₩104.7M+61.8%11260%Mixed
2025Q3₩538.4M+54.3%5-16.7%₩107.7M+85.2%00260%Mixed
2025Q2₩546.2M+35.8%5-16.7%₩109.2M+63.0%10260%Mixed
2025Q1₩436.7M+25.5%5-16.7%₩87.3M+50.6%11240%Mixed
2024Q4₩388.4M+8.4%60.0%₩64.7M+8.4%10183%Growing
2024Q3₩348.9M-12.2%60.0%₩58.1M-12.2%00167%Mixed
2024Q2₩402.2M-10.1%60.0%₩67M-10.1%11167%Mixed
2024Q1₩347.9M-27.6%60.0%₩58M-27.6%12167%Mixed
2023Q4₩358.3M-26.0%6+20.0%₩59.7M-38.3%00183%Possible crowding
2023Q3₩397.3M-32.7%60.0%₩66.2M-32.7%10183%Mixed
2023Q2₩447.3M-42.5%60.0%₩74.6M-42.5%32167%Mixed
2023Q1₩480.6M-30.5%60.0%₩80.1M-30.5%11150%Mixed
2022Q4₩484M-41.7%50.0%₩96.8M-41.7%01200%Mixed
2022Q3₩590.2M-26.6%6+20.0%₩98.4M-38.8%01167%Possible crowding
2022Q2₩777.4M-23.9%60.0%₩129.6M-23.9%00183%Mixed
2022Q1₩691.9M-26.3%60.0%₩115.3M-26.3%22183%Mixed
2021Q4₩830.7M5₩166.1M01240%
2021Q3₩803.7M5₩160.7M01260%
2021Q2₩1,021.1M6₩170.2M10217%
2021Q1₩939.1M6₩156.5M20200%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.