SEOUL COMMERCIAL AREA

압구정역 Developed area

Gangnam-gu (강남구) 신사동· Area 251,746 m² · Area code 3120188 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩955.9M▼ -22.3% YoY
Stores20▼ -16.7% YoY
Sales per store₩47.8M▼ -6.7% YoY

Reading this area Estimated sales fell 22.3% from a year earlier and stores fell 16.7%. Sales per store are down 6.7%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +42.1%
Stores▲ +5.3%
Sales per store▲ +35.0%
Market size
Estimated sales (quarter)
₩955.9M
vs 2024Q4
-22.3%
Estimated transactions
15,316
Per-store economics
Estimated sales per store
₩47.8M
vs a year ago
-6.7%
Per transaction
₩62K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩672.7M – ₩2,872.9M
20212022202320242025
₩672.7M₩955.9M
Stores18 – 25
20212022202320242025
1920
Sales per store₩35.4M – ₩136.8M
20212022202320242025
₩35.4M₩47.8M
Openings0 – 3
20212022202320242025
10
Closings0 – 3
20212022202320242025
12
Franchise share0% – 5%
20212022202320242025
0%5%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -22.3%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
20
vs a year ago
-16.7%
Franchise share
5% (1/20)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (10%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩2,575.7M₩955.9M
Stores 2024 Q1 → 2025 Q4
2320
Sales per store 2024 Q1 → 2025 Q4
₩112M₩47.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0612%
  • 06–110%
  • 11–1412%
  • 14–172%
  • 17–2122%
  • 21–2452%
Age
  • 10s1%
  • 20s8%
  • 30s24%
  • 40s28%
  • 50s25%
  • 60+14%
Weekday / weekend
  • Weekday79%
  • Weekend21%
Day of week
  • Mon14%
  • Tue14%
  • Wed16%
  • Thu17%
  • Fri19%
  • Sat15%
  • Sun6%
Gender
  • Male60%
  • Female40%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩955.9M-22.3%20-16.7%₩47.8M-6.7%025%Shrinking
2025Q3₩2,643.8M+97.4%22-8.3%₩120.2M+115.4%235%Mixed
2025Q2₩891.7M-66.5%230.0%₩38.8M-66.5%004%Mixed
2025Q1₩900.2M-65.0%24+4.3%₩37.5M-66.5%114%Possible crowding
2024Q4₩1,229.5M-30.5%240.0%₩51.2M-30.5%004%Mixed
2024Q3₩1,339.1M-37.0%240.0%₩55.8M-37.0%324%Mixed
2024Q2₩2,659.2M+24.2%23-8.0%₩115.6M+35.0%104%Mixed
2024Q1₩2,575.7M+13.7%230.0%₩112M+13.7%120%Growing
2023Q4₩1,768.9M-4.1%24+20.0%₩73.7M-20.1%220%Possible crowding
2023Q3₩2,124.6M+46.3%24+20.0%₩88.5M+21.9%010%Growing
2023Q2₩2,140.4M+46.4%25+31.6%₩85.6M+11.3%310%Growing
2023Q1₩2,264.4M+112.7%23+15.0%₩98.5M+85.0%300%Growing
2022Q4₩1,845.3M-35.8%20-4.8%₩92.3M-32.6%110%Shrinking
2022Q3₩1,452.4M+87.9%20+5.3%₩72.6M+78.5%100%Growing
2022Q2₩1,461.6M+98.7%19+5.6%₩76.9M+88.2%120%Growing
2022Q1₩1,064.6M+58.3%20+5.3%₩53.2M+50.4%010%Growing
2021Q4₩2,872.9M21₩136.8M200%
2021Q3₩773M19₩40.7M100%
2021Q2₩735.6M18₩40.9M120%
2021Q1₩672.7M19₩35.4M110%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.